When You Should Involve A Proper SEO Agency

Digital marketing is getting competitive by the day. With more and more advancements in technology, there is also a constant change in digital marketing trends, as what worked yesterday may no longer work as well tomorrow. One of the most critical aspects of digital marketing is Search Engine Optimization or SEO. This is a technique that is practiced by many websites and mastered by companies as well.

As much as you would like to do SEO-related tasks all by yourself, there are still numerous benefits you can gain by involving SEO agencies in the picture. Here’s how to tell when you need the services of an SEO agency:

1. Your website’s traffic has not yet risen or is on a steady plateau.

Just because you incorporate keywords in your website doesn’t necessarily mean that your site is as effective as it should be. Many websites still fail despite having tons of keywords in their content. If you have already been making all the best effort that you can, but your website still isn’t translating to results, then it is a telltale sign that you need the help of a proper SEO agency.

Despite your best personal efforts, an SEO consulting and optimization agency can use their experience and expertise to help you achieve your analytics goals as a company. If your traffic is already starting to decline, then this should already be a red flag that, yes, without a doubt, you have to hire the services of that SEO agency.

2. You already have an internal team helping you out.

You cannot just go ahead and make a haphazard decision to immediately hire an SEO agency to help you out in your digital marketing goals. These SEO agencies do not operate by magic, wherein they can figure every little thing about your company’s needs and goals all by themselves. Even if you walk them through these matters, SEO agencies work best when they are partnered with an internal team that is solely dedicated to your company.

Remember, it is this internal team who knows the following:

  • Company practices
  • Company goals
  • Products and services offered
  • Environment and standards of the company

Mastering the above-mentioned is very important for an SEO agency to know about, such that they will also have a gauge as to where and how to start with their digital marketing techniques for your business.

3. You need SEO experts, but you cannot yet afford a full-time in-house team.

Depending on how long you have been in the industry, there will be a time in your business operations that you will feel like you need to catch up with everyone else and prioritize SEO as well. However, when this time comes, you may not be equipped yet with enough financial resources. An excellent alternative is for you to engage in the services of an SEO agency instead.

These SEO agencies have the skills, knowledge, and techniques in the latest trends in digital marketing. Hence, they really are the answer to your SEO marketing problems. The bonus part also is that you will end up spending less for their services, as you will only be hiring them on a retainer basis. Unlike hiring them full time, you will not have to pay full salaries daily, which is something that a small and an up-and-coming business like yours may not yet afford as of the time being.

4. You have an excellent analytics system in place.

Before you also go full force with the decision of hiring an SEO agency, you must also first ensure that you have an excellent analytics system in place. An analytics mechanism is fundamental so that the SEO agency that is going to come in and help you out has regular data for them to base all the work and effort in.

For example, Search Engine Optimization has numerous techniques based on what it is you can achieve. It is through your analytics data that the SEO agency can start their efforts by studying which aspect of SEO it is that you need the most help with. Without this data, they might only be wasting time and effort, as they might be putting all the work on SEO on the wrong initiatives. There is so much that needs to be tracked, such as conversion rates, market profiles, and other demographics to ensure that SEO campaigns are done right.


Without a doubt, SEO is suitable for your business. However, the debate is always as to whether or not you should practice SEO by yourself, hire an in-house team, or go for involving a proper and qualified SEO agency. Since this article has answered your questions, here’s to hoping that you will no longer doubt the advantages that trusting a proper SEO agency can bring for your company.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.