When and Why You Should Outsource Online Marketing

If you want to sell products or services to customers beyond your local area, you should embrace the world of online marketing. If you haven’t already, you can feel pretty confident that your competitors have. However, finding the time and resources to create a comprehensive and effective online marketing strategy can be challenging – next to impossible in many cases. Fortunately, there’s no need to burden yourself with every aspect of online marketing because you can outsource tasks to dedicated and highly experienced agencies that have a proven track record of success and years of industry experience.

Don’t get us wrong – if you have an in-house team of passionate and highly qualified marketers that make thousands of dollars for your company every month, you shouldn’t sack them in favour of outsourcing. However, there are times when outsourcing simply makes sense. Below, we’ll discuss when hiring a company to handle SEO in Sydney is a good idea. We’ll also explain why doing so can be so beneficial.

When Should I Consider Outsourcing?

If any of the following applies to you, now might be the time to start thinking about employing a team of external professionals to handle digital marketing on your behalf:

  • Your marketing team is overwhelmed

Overwork your marketing department, and you won’t get the return on investment from your marketing adverts that you had in mind. Let’s face it, there’s a lot of different aspects of marketing, such as website development, email marketing, social media, blogging, traditional advertising, copywriting, lead generation and more. Do you have enough employees in your marketing department to handle all those tasks to the best of their abilities? If you think your marketing experts are feeling a little overworked and unmotivated, you might want to consider outsourcing certain tasks.

  • A lack of closed loop reporting

If you’ve just launched a new campaign and consequently won an influx of new customers, you’re most likely very happy. However, if you don’t know how to determine where those customers came from or which aspects of your marketing campaign were successful, how will you be able to repeat the process or make improvements to garner even better results in the future? Dedicated digital marketing agencies have extensive experience in measuring the performance of digital advertising strategies, allowing them to make improvements that will help your company reach new heights.

  • You’re always behind schedule

Running a business is far from straightforward, but meeting deadlines is often the deciding factor on whether or not you secure new clients and achieve your goals. If you keep planning to launch new strategies but frequently fail to execute them on time, you might require help from a marketing agency. Being constantly in panic mode is anything but positive for your business – you need to keep a straight head so that you can concentrate on what you do best. If you find that you simply don’t have the time and resources to get things done as quickly as you’d like, now might be the time to start outsourcing.

  • You don’t know what you’re doing

So, you’ve hired a team of writers, editors and social media enthusiasts, but does that mean you’re equipped with the required talent to make a success of your digital marketing strategies? You undoubtedly know everything about your products and services, but nobody can be an expert on every aspect of the day-to-day running of their business. If you’re unsure of what needs to happen to make sure your marketing campaigns are effective, you should partner with a team that knows. The best SEO companies know how to analyse the market, perform keyword research, produce engaging blogs, expand your reach via social media and much more. The truth is, hiring an SEO agency could turn out to be a more than worthwhile investment.

Take Your Company to New Heights – Without Having to Do It Alone

We all know that most start-ups fail within their first year of operation, and it’s often because managers and founders try to handle every task without help assuming they know what’s best. However, by partnering with people that understand the complex and rapidly evolving world of digital marketing, you can concentrate on perfecting your service while experienced professionals spread the word of your business.

When searching for an SEO or digital marketing agency, make sure they can handle social media advertising, content marketing, paid advertising and search engine optimisation at the minimum. That way, you’ll one need one point of contact for all your digital marketing requirements.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.