What Works Best For Product Page SEO?

What Works Best For Product Page SEO?


The era of social distancing is forcing small businesses and major corporations alike to pivot to the realm of eCommerce like never before, yet many entrepreneurs and corporate professionals aren’t always familiar with the practices they need to rely on when it comes to attaining SEO success. Many modern product pages are riddled with errors that diminish the overall vibrancy of their SEO optimization, for instance, and those errors often persist simply because those operating the web pages don’t know how to amend them. Figuring out what works best for product page SEO isn’t easy, but it’s essential if you want to avoid commercial failure.


Here’s a review of common product page SEO mistakes, and the best practices to rely upon for your own product pages.


Mastering the product page


Your product page is that web page which describes, in vivid detail, the specific product or service that your company is offering. If your product page isn’t helping users make informed decisions about their purchase, it’s not doing its job. Many entrepreneurs and marketing gurus believe that their current product pages are producing lackluster results but are nevertheless uncertain of which changes need to be fostered to ensure a more SEO optimized page that lures in additional users and helps lead to enhanced purchasing figures.


At the end of the day, the most important thing when it comes to producing excellent product pages is user-friendly content that helps customers find what they’re looking for. Imagine, for a moment, that your product page has excellent backlinks on other websites which are driving users in huge numbers toward your product page. Even with those users flooding into your product page because of an excellent backlink strategy, you’ll nevertheless fail to make any sales if the actual content of that page isn’t attractive and informative.


Users quickly leave uninformative, unengaging, ugly web pages in pursuit of superior alternatives if they don’t find what they’re looking for in the first few seconds. This is why your content must be your key focus – otherwise, all the backlinks in the world can’t help you.


Successful SEO companies and small business brands like Yeah! Local understand the importance of content, but others continue to invest in worthless backlink strategies that are costly to implement yet yield lackluster results time and time again. This is often because investing in excellent content creation takes time and money – particularly when you have few reliable content creators on hand – but this is no excuse for a company that wants to rock the search engine result pages of its prospective customers and clients.


Learn what tragedies to avoid


Finally, your product age must also be error-free if you intend to use it to bolster your sales figures. Setting some time aside to review the critical SEO mistakes which have cost others dearly is highly recommended. Otherwise, you’ll stumble into these mistakes yourself and have to learn your lessons the hard way. By doing your homework before launching your own product page, you’ll ensure that the final product is of a higher overall quality.


Don’t give users a word salad to parse through – focus on brief, clear, and informative descriptions. Include vivid pictures and videos whenever possible, but don’t go overboard on media – you don’t want to distract your users or make your web page load slowly. A web page that directs users to actionable information in as quick a fashion as possible is your goal. Focus on that, and the SEO of your product pages will soon soar to new heights.






Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.