Ways to Use Technology in Your Business
Many people think that to use the latest tech for their business they need to have a huge bottom line and already be raking in the profits. The truth is that there is plenty of technology out there geared specifically towards small businesses. This technology can be utilized quickly, though it may take time for some of it to produce results.
According to Darren Miller, founder of D. Miller Law, “Small businesses make up about 99% of the United States business scene. This means that if you’re not utilizing technology for your small business, you can bet that your competition is. From utilizing the right project management platforms to integrating AI into your business to cut costs, there is some tech you should be utilizing in your small business.”
Utilize the Cloud
Analysts believe that 78 percent of United States small businesses will have adopted cloud computing. What makes the cloud so great? Lower IT costs, productivity tracking, and working remotely to name a few. To top it off, most cloud-based tool providers have state-of-the-art security protocols and tools and keep abreast of the newest malware threats.
Get the Right CRM Software
No matter how necessary your service may be or how ingenious your product, if you’re not in it for the customers, they will sense it and leave. You need to nurture those relationships from day one with the right CRM software. Doing so will allow you to build a loyal customer base and the good news is that most of them are designed to be used by teams, so it’s in place when your business grows.
With the advent and rise of social media, it’s never been easier for a small business to reach its target audience. While the days of mailing flyers or having someone hand them out on the street corner aren’t exactly gone just yet, social media has made marketing so much easier. They are the go-to portals for marketing businesses both large and small. Never has it been easier to get feedback from and engage with customers.
Stay Connected on the Go
Cell phones have made it possible for us to leave the office even when we’re expecting an important business call. Smartphones and tablets have taken that a step forward, allowing us to collaborate, create, and engage even when we’re not in the office. A dedicated smartphone or tablet is a key piece of technology any business owner needs.
Get Paid Instantly
If your business involves serving customers at their homes or offices or selling your creations on the go, a mobile payment tool like Square, Intuit GoPayment, and PayPal Here is a must. These days people rarely carry cash around and prefer making payments with debit and credit cards or even by phone, so an app like this is a must.