Tips to Boost Google Ads Campaigns
Businesses are trying to reach as many potential customers as they can. And doing so without proper marketing strategy would be impossible.
However, not every brand is willing to give pay-per-click a chance. Instead, they focus on social media marketing and search engine optimization.
PPC is a good way to reach an audience that you would not by using other means. However, if you have no experience with Google Ads, you will struggle at first. A good campaign is not something out of a realm of impossibilities, even for those who have not done any PPC marketing before.
The tips below ought to be a good reference in showing what you need to run an efficient pay-per-click marketing campaign.
Tip #1 – Leverage Available Tools
There are a lot of great tools that can make life a lot easier, especially if you are still new to PPC marketing. For instance, you can find free Google Ads coupons that will cover your first campaign, giving you the freedom not to worry in case you are not successful.
Clever Ads website is another example of how you can improve your Google Ads campaign performance by implementing the tools available on its website.
Tip #2 – Make Adjustments in Real Time
The fact that you can make adjustments in real time is one of the best things about PPC marketing. When you notice that things are not going as well as you thought they would, change things up without starting an entirely new campaign.
This feature becomes even more useful when you have multiple campaigns for different goals. Running many campaigns at the same time already requires a lot of resources. If you would need to start from scratch when things do not work out every time, it would take an even bigger toll on you.
Tip #3 – Research Keywords
The success of a campaign depends on the keywords you use. The keywords depend on how much you can afford to bid and how much research you have put.
There are a lot of expensive keywords due to all the competition. Do not get stuck using ones that are oversaturated and too expensive. Instead, spend some time on research and look for long tail keywords that would bear better results, especially in the long. Be smarter with the available resource usage.
Tip #4 – Create Relevant Landing Pages
Never trick potential customers with clickbait headlines and landing pages that do not represent what is actually written in the ad. People have expectations when they click an ad. If they get redirected to a landing page that does not meet their expectations, do not expect to see any positive results.
Such an approach will only lead to penalties thanks to an increase in bounce rates. Not to mention that people will think of your brand negatively.
Tip #5 – Research Competition
Competition can be a great source of inspiration when you are still learning about pay-per-click marketing. Look at some of their strategies and how they approach their campaigns.
Do their landing pages correspond with the ad copies? How short or long is the text part of the ads? The more time you spend studying these things, the higher your chances of creating a profitable campaign.
Tip #6 – Use Ad Extensions
There are multiple ad extensions that will further boost the efficiency of your ads and campaign. Not taking advantage of available extensions would be a waste.
The main purpose of such extensions is to extend the information people see on the ad. For instance, you can add a phone number, promotions for the upcoming sales, or prices.
Extra information will clear things up for potential customers who might still have doubts. Extensions will also improve the overall Quality Score and click through rate.
Tip #7 – Focus on Compelling Ad Copy
Copywriting is one of the most difficult parts of creating profitable PPC campaigns. The best copywriters spend years mastering their craft. If you can afford to hire a professional to write your ad copies, you stand to see better results.
On the other hand, if your budget is limited, you can look to learn the basics and move your way from there by testing different variations and seeing which copies are working and which are not.
Tip #8 – Schedule Your Ads
There is an option to have ads running 24/7, but this approach might not be the most efficient. You can look to schedule ads and show them during particular time frames.
If the goal of a campaign is to target a particular demographic, think about the time frame when this demographic is most likely to surf the internet. Once again, it will take time and adjustments to determine what works and what does not, but if you are looking to save on the expenses, running ads non-stop is not a necessity.
