The Importance of Picking the Right Colour for Your Logo Design

If you have ever thought that logo design is just some trivial hobby, you would indeed be very wrong! There are studies which have shown that the little ones are able to recognise logos from as early as the age of three and from the age of seven they can consistently recall logos. As a matter of fact, close to 70% of children between the ages of three and five and 100% of children older than eight could link a logo directly to a product or service in this study.

The most famous logo designs in the world are worth billions and they have often cost hundreds of thousands of dollars to create. Thinking up an iconic logo is not a one-man show: large teams of creatives, art directors and logo designers take many weeks to draft a good logo. Though, there are some exceptions…

You will be happy to know that with the help of a couple of logo design tutorials, you too can teach yourself a couple of things regarding logo design. Though, just make sure that you include the fundamentals of great logo design such as simplicity and relevance and then you will be well on your way to creating one effective logo.  

Bear in mind that once you have designed a logo for your business, it most likely will not be the last logo that your business will boast. Over the years many brands adapt their logo design so that it can better suit the current times and trends. That being said, most logo designs are mere adaptations to the existing logo in colour or typeface, but there are some brands that have decided for a completely new logo design.

What some of the most popular colours can mean

Have you ever wondered what made a brand choose a particular colour for its logo design? For example, McDonald’s could have chosen a purple M or even black perhaps and Red Bull could have gone for brown bulls instead of red, right?

Well, yes, these two successful companies could have, but choosing a colour for a logo design actually has quite science behind it. Every single colour has a different association and recalls different types of emotions. Therefore, when you are selecting a colour, you can give your potential customers either positive or negative emotions connected to your brand. So, when you are picking a colour for your new logo design, you better know which colour is scientifically connected to which emotion. Let’s take a closer look…

The colour red is linked with things like fire and blood and some of the words that are generally connected with red are love, trust, emotional, intensity (no wonder that Red Bull has opted for red then), aggressiveness, passion and being active.

Though, if you are looking to communicate the opposite ideas and feelings, a good colour to use in your logo design would be blue. The colour blue is linked with ideas such as depth and stability. When your potential customers see blue in your logo design, they will generally experience some of the following emotions: calmness, confidence, faith, trust and comfort.

As mentioned earlier, McDonald’s decided to opt for the colour yellow and the chances are very good that you have caught yourself wondering about this strange choice of colour for a logo design. Well, the colour yellow is often linked with joy and energy. Another company that has also opted for this vibrant colour is IMDB.

If you want your logo design to have a more calming effect on your target market than yellow, a safe colour to use in your logo design would be green. The colour green is connected with the peacefulness of nature. When you use green in your logo design, you will evoke feelings of relaxation and hopefulness in your potential customers.

Another colour that is linked with nature and all the nurturing qualities that it boasts is brown, believe it or not. By incorporating brown in your logo design, you will help to create the idea that your brand and services or products are dependable and can offer reliable support.

Ultimately at the end of the day you really want you business to boast a logo design that will make a great first impression every single time. So, next time that you think it is only a colour, you better think (and design) again.

Adam Torkildson