The Importance of Instagram in Marketing

In today’s era, it is important to come up with a well-rounded marketing strategy. This includes incorporating tools such as social media marketing. There are numerous social media channels out there and one of the most important is Instagram. Without a doubt, Instagram is one of the most popular and useful social media channels. Any marketing strategy needs to take advantage of this social media platform. Regardless of whether someone is trying to use Instagram for personal means or grow a business, this is a must. There are a few reasons why Instagram has become an important part of marketing today.

First, Instagram is the best platform for telling stories. People love to learn about stories. They can be about anything ranging from travel to food, friends, family, adventures, and even fiction! People love to read stories about just about anything. Therefore, using Instagram to share stories with others is a great way to bring in new customers. People are drawn to those who have a gift for recounting dramatic events. This is exactly what Instagram does. By creating an emotional connection with the audience, Instagram can be used to generate real likes, raise a company’s profile, and increase its customer base.  As well as buying likes, you can also use an organic growth service for Instagram.  

Next, the visual content that can be generated using Instagram is an important part of any marketing campaign. Research has shown that visual posts are going to create a stronger, faster, and deeper connection with the audience than blocks of text. It’s time to face reality. Photos and videos are simply better at holding someone’s attention than blocks of text. It’s not unusual for someone to get to the bottom of a page and forget any of the text, only remembering the pictures. It is important for companies to use Instagram in today’s era to test what is going to resonate with the audience. Visual imagery is an important part of this task.

Finally, Instagram is critical because of its reach. Simply put, there are hundreds of millions of people who use Instagram on a regular basis. This means that Instagram provides companies and businesses with the potential to reach a tremendous audience with the click of a button. The greater the visibility the company has, the greater its reach. This provides the business with an even greater potential to reach people. Through Instagram likes, the profile of the company is only going to grow further. Businesses can even create target ads that are intended to reach a certain type of prospective customer. With the investment of a little bit of time and effort, Instagram can be used to grow a business from the ground up. Rely on Instagram for social media marketing.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.