The Best Ways to Plan a Leaflet Distribution Campaign in London

London is an exciting city filled with businesses, job opportunities, and tourist destinations, attracting more than 8 million people into the heart of the city every day. And running a successful business in such a competitive environment can sometimes become overwhelming and unmanageable.

This is where marketing solutions offering flyer distribution London come in. According to research, more than 48% of people in London who receive leaflets from brands are seen to visit that specific shop to buy a product.

But, it all boils down to how well you plan the leaflet distribution campaign. Here are some ideas you can use to come up with a doable leaflet campaign in London.

Find the Right Group of Audience

The first step in a leaflet distribution campaign is to think about your audience. Sit down with the flyer distribution team and brainstorm these questions:

  • Who will be genuinely interested in the leaflet?
  • Who will be looking at it?
  • And what will appeal to the prospective audience?
  • What are the key characteristics of the customers?
  • Where do they live?
  • How do they reach your business?

The only way to effectively engage your audience is by designing a leaflet with them in mind.

What’s more, marketing companies who help promote businesses with flyer distribution in London usually offer target tools to find audiences within your brand’s local radius that are likely to respond to the leaflets.

For instance, if your business is put up in Westminster, you can find potential customers in areas like Mayfair and Maida Hills with the targeting tools.

So, with the help of extensive data, target a specific type of people within the radius of your company and build a leaflet campaign around it.

Set A Clear Objective For The Leaflet Campaign

The message that you display on the leaflet is the key to getting a response from the reader, in this case, potential customers.

London is home to more than 1.1 million registered businesses. Though this is a positive number for the economy, it can pose challenges to business owners because with more brands comes more competition.

And the only way to thwart your competitors and reach your audience is by offering them something unique. So, choose the right message, select the proper format to fit your message, and kick start the campaign.

Choose a Professional Leaflet Printing Service

Remember, poorly printed leaflets can make your business appear unprofessional. Most of the time, you may push printing ideas to the back as it may sound like an easy job.

However, choosing a printing service in London is not that simple. So, it is better to team up with a professional who will take care of printing and planning. This way, you can eliminate the lags or misunderstandings between different bodies and complete the process soon.

No matter the type of business, or whether it is located in prime areas like the Square Mile or Canary Wharf, it will indeed be hard to launch your leaflet campaign in London without investing in professional service.

Choose the Right People for Distribution

Some campaigns may call for the leaflet distributor to engage in conversation with the audience. Depending on the type of business and service, the distributing staff may have to wear branded clothing or uniforms to hand out the leaflets.

Suppose you have a restaurant in the West End, a neighborhood in London, known to be a famous tourist destination and central business district.

In this case, you might have to choose between staying formal or going all out to interact with the tourists.

At the end of the day, choosing the right staff for flyer distribution in London becomes imperative.

Leaflet distribution is indeed a popular offline marketing campaign that many business owners work on. However, only with the help of a suitable plan will you be able to turn the campaign into a success. So, team up and work with a marketing company to create killer leaflet campaigns in London and boost your sales.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.