Small Business Tweaks That Can Make a Big Difference

Abstract business strategy management chess themed illustration

Finding a proper equilibrium in all aspects of your business doesn’t come easily. Your company, no matter how big or small, is a multi-faceted operation. Each part needs to thrive for things to run smoothly as a whole. Fortunately, there are minor adjustments you can make that pay off big time.

Keep Up the Morale

Happy employees are productive. Fostering a healthy work environment will lay down a solid foundation for your business. There’s a lot to consider when you’re overseeing a whole team of people. They need to feel appreciated and not overwhelmed with too many tasks. Offer a fair amount of vacation and sick days as well as encouraging time off to avoid burnout.

If you make the environment attractive, you’ll appeal talented and qualified job candidates. Your turnover rate will be low, and you’ll build a family of loyal employees.

And if you’re your own boss? Treat yourself the same way you’d want to be treated by a superior. Be forgiving and patient with yourself. Recognize when you need to push yourself, and when you’ve earned a break. Pushing anyone to exhaustion is stressful, and will grind things to a halt if you’re not careful.

Expand Your Web Presence

So much business is conducted through the internet these days. Not having a presence online is shrinking your target demographic. Marketing done across media platforms can reach a broad audience, and drum up even more business.

Consider a blog for your business’s website. Potential customers can read casual, engaging posts about your company, and feel more familiarized with it. Small business marketing is a vital tool for giving your company a boost. Utilizing SEO (search engine optimization) can increase traffic to your website.

Remember your customer base, and what social media platforms might help reach them. Expanding to Instagram or Facebook could be smart marketing strategies. Even hiring a social media manager can provide a valuable return on investment.

Stand Out

Small businesses face a lot of competition. To get yours off the ground, you probably already had something that made you stand out from the crowd. Keep making your business shine – and keep yourself in the forefront of your customers’ minds.

If your business involves selling something, try to market something new a few times a year. Limited time products and offers can draw in more customers. You can offer promotional events for holidays – any holiday. Even quirky celebrations like National Milk Chocolate Day can work to your advantage. It’s July 28th, in case you were wondering.

What if your business offers a service? You can still hold promotional events to keep yourself in the spotlight. Own a veterinarian’s office? Perhaps National K9 Veteran’s Day would be a great time to offer discounts for K9 Veterans.

Think Outside the Box

There is no one-size-fits-all plan for a business. You have to consider what’s unique about yours, and tailor your strategies to your needs. But there are plenty of small changes that can be helpful for just about any business out there.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.