Top 4 Social Media Marketing Strategies

Social media is a massive opportunity for small businesses to create brand awareness, and it can also be a sales tool. On the other hand, it can be a challenge for those business owners that don’t have time to dedicate to social growth. 

Marketing through the internet is vital for the success of any company, especially those who are starting out. You can attract new customers, have direct feedback from them, and expand your business to new places! 

Now, let’s see some tips that are fundamental to manage your social accounts. 

Make a Commitment

Social media requires time and dedication to make it work for your business. If you find that you don’t have time, you can always hire a team that manages it for you. You have to dedicate some hours of the day to engage with your followers, plan out the photoshoots, and edit your photos. 

There’s a lot to do in order to succeed, and anything can go wrong when working with websites. Take a look at a website maintenance guide for small businesses, and check that everything is in order with your site. Having a messy website can lead to losing customers, so always make sure that the site is working appropriately. 

Establish Your Goals

Setting proper goals based on desired outcomes is the most important thing to do. Start by establishing your goals. What do you want to accomplish with social media? Is it brand awareness, or is it sales? Either way, you should make social media your priority. 

This step is essential because if you’re off the right path and start noticing that you’re not getting the success you thought, you can always go back to your goals. Then, you will have to determine the next action for your business growth. 

Share Who You Are

Sharing who you are as a business is key for your customers. Exposing your ethics, methods, and morals will make them feel closer to you. Having this connection with possible customers is vital for attaining their loyalty. 

If you’re a cruelty-free brand, you have to let your followers know! By doing this, you will attract new customers. Speak to your customer-base on a human level, share your goals, accomplishments, and anything that makes your followers engage with your brand. 

Create Relevant Content 

Creating content isn’t necessarily just showing the benefits of using your products. It’s about helping your followers with your product, and showing them how they can improve their life with your brand. 

Sharing this relevant content with your users is going to make them trust in you. And, this is essentially what will make them come to your brand time and time again. 

Final Thoughts

Having a social media presence is vital for any business. It can attract new customers, increase sales in a product, and it will create a connection between your brand and the consumers. 

Make sure that you’re doing the right maintenance to the website, and dedicate time to managing these accounts. 


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.