Media Campaigns: Tips to Marketing Your Small Business Online

A small business can sometimes feel swallowed up by the busyness of the internet. It can be hard to find your brand’s voice against big corporations that rank first on Google searches. But there’s good news, as there are many ways your business can stand out. 

Start by investing time in digital marketing to get your business noticed. There are thousands of potential customers scrolling out there, who are ready to embrace your brand. So, how can you get started? We’ve compiled some tips on how you can effectively market your small business. 

Use Video

The use of video has soared throughout 2020 and continues to rise in 2021. Videos are eye-catching and can stop people from scrolling to look at your brand. Seek professional help from Zipinmedia – Miami Video Production Company who can make you a professional video. A professional video will help your brand look trustworthy and will help connect you to your customers. 

Post on Social Media

Regularly post on social media and build up a following. Identify your target audience and find a social media platform that attracts that audience. For example, Instagram attracts a younger crowd, whereas LinkedIn attracts a more professional customer. Be consistent with how often you post and maintain the same tone of voice throughout your posts. 

Create Engaging Content

Get your creativity flowing by thinking up interesting content that people will want to read and share. Create a tone of voice for your brand. Ask yourself: are you serious? Are you funny? Who do you intend to attract? Then think of content around your intended tone. If you’re aiming for young people then think about what they care about, such as, environmental issues.

Start a Campaign

Engage with your followers on social media by starting a marketing campaign. Think of a hashtag and get people involved. A lot of small businesses do giveaways, where a customer has to share their business, like the post, and tag some friends for a chance to win one of their products. It’s an easy and cheap way to reach out to more customers. 

Have a Google Business Profile

Boost your profile as a local business with Google. You can set your business up with a profile for free! It’s a great way to grab the attention of customers who are looking for businesses in their area. Your business will show up on Google maps and the local search section. This will instantly make your business look professional and trustworthy to customers.

Develop Email Marketing 

Once you have people’s data you need to be able to utilise it properly, so create an email marketing campaign. You can create a weekly newsletter, invite customers to view deals, or showcase new products.  Use colourful eye-catching images from stock photo sites, and have a link to your website or social media. Remember to be creative in your subject line, otherwise, your email might end up in the trash.  

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