It’s Time to Reach Out! How to Use Social Media Advertising to Target Your Audience

Getting likes on social media content is more challenging than ever before. Even worse, Facebook recently announced you are less likely to get your content seen by people you aren’t related to.

While this is true, social media marketing is still an essential part of any business’s marketing strategy. To ensure you get your content seen, you must learn how to use social media advertising. This is one of the most effective ways to ensure your content is reaching your target audience.

Keep reading for some helpful tips to ensure your social media ads reach your audience.

Determine Your Campaign Objectives

Before posting an ad, you also need to consider what the objective of your social media advertising strategy is. If you “fly by the seat of your pants” into paid social media, it’s just going to cost you money and time.

Take time to prioritize your goals and choose the ones to attack first. Each brand and business have a unique goal. By taking the time to figure out your goals, you can also determine which platform best suits your needs.

Some of the most common goals with paid social media marketing include:

  • Increase engagement
  • Grow traffic
  • Improve visibility
  • Increase led generation
  • Increase sales

Once you know your objective, you can start creating your ads.

Blend Your Paid Ads with Organic Content

After determining your ad goals and what networks you will use, you need to figure out the type of content you want to advertise. There are several options to choose from.

Not all ad types will work for your brand. However, a good technique for almost any business is to seamlessly blend your paid ads in with your organic content. If you post promotional content too often, you will likely lose followers because they view you as “spammy.”

Take Steps to Improve Your Quality Score

A Quality Score is a metric used by Google to rate the relevance and quality of your PPC ads and keywords. It also influences your cost-per-click.

On Facebook, this is called a Relevancy Score, and on Twitter it’s a Quality Adjusted Bid. Regardless of what you call it, your Quality Score is a metric you can’t afford to ignore. You can increase the quality score you have on Facebook and Twitter by increasing past engagement.

You can do this by promoting your best content – this is your “unicorn.” Avoid posting your “donkeys,” which include the worst performing content. To determine what category your content falls into, you must test it, which you can learn more about here –

If you are going to use social media advertising, you want to ensure you are only promoting the “best of the best” that you offer.

How to Use Social Media Advertising: Now You Know

As you can see, there are several steps you can take to begin using social media advertising for your business. Now that you know how to use social media advertising, get started.

You can also read some of our other blogs for even more information and insight.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.