HVAC Link Building: The 7 Kinds of Links That Make all The Difference
Since the early days of the Internet, link building has been a critical pillar of search engine optimization (SEO). If you want your HVAC business to gain traction online, draw traffic and grow sales, link building is something you’ll want to do.
Nevertheless, link building has not remained static. It has evolved and matured over the years. Today, successful link building is about adopting a systematic, well-thought-out, high quality and content-centered strategy. That isn’t possible without a firm understanding of the 7 most important types of links for an HVAC website. We look at each below.
1. Editorial Links
Editorial links are arguably the best backlinks your website can get. They originate from natural editorial mentions i.e. a website refers and links to yours within a content piece. Examples of editorial links include a website citing your webpage or employee as a source of valuable information, someone referring to your website in a links roundup, or your representative getting interviewed.
Editorial links often occur without your direct prompting. You are more likely to receive these links though if you focus on creating robust, stimulating, high-quality content that makes you an authority on HVAC matters.
2. Guest Blogging Links
When a website allows you to contribute a guest post, they’ll often not mind if you include a link back to your site within the content as well as in the author’s bio. While these links are more dependent on your directly reaching out to influential websites for a guest posting opportunity (when compared to editorial links), they are a powerful, direct way to build authority, trust, and credibility within the HVAC industry.
Look for an HVAC publication, home renovation magazine or any other authoritative online outlet through which you can reach the people who’d be most interested in your products and services.
3. Business Profile Links
Internet business directories no longer have the outsized allure they once had. That’s partly because companies realized that they are better off going to where their customers are instead of waiting for customers to come to them.
Ergo, not only should you list your business on traditional online business directories like the Yellow Pages, Foursquare and Yelp, but also on social media networks such as Facebook, Twitter, LinkedIn, and Instagram. Your profile details in these diverse locations should then include a link back to your website.
4. Social Media Links
We’ve mentioned in the preceding point that your business’ profile on social media pages can be a link source. But while this will likely point to your overall domain, social media posts ensure you can direct your followers and connections to more specific web pages on your site depending on what content they are interested in.
Usually, you want to share an interesting snippet from your web page that interests visitors enough to have them click through the link. You may have to customize the messaging, tone and format in tandem with the demographic and technical requirements of different social media platforms.
5. Video Links
In a number of active users, YouTube is only exceeded by Facebook. YouTube maybe by far the most dominant video hosting platform but there are others such as Vimeo and DailyMotion. Facebook itself has rapidly become a major repository of crowd-sourced videos that have made YouTube’s biggest video competitor de facto.
Whereas videos are a great way to break down concepts that would otherwise be difficult to articulate via text, you can also embed a clickable link to your website in the video.
6. Review Links
If your HVAC product or service starts to make significant headway in the market, it’s inevitable that someone will want to review it if. The review will explore the various features of your product and compare it against key competitors.
A review would however not be truly complete if it doesn’t provide a link to your website where interested users can try out your product. Some reviewers will want a commission on any sale initiated through this link while others will include the link in exchange for a free product.
7. Internal Links
When the topic of link building comes up, many businesses focus on the accumulation of external links. There’s an enormous missed opportunity in internal links. Remember that just because a visitor has landed on a page of your website doesn’t mean that they’ll become aware of all the different opportunities available to them on other pages on your site.
Internal links harmonize your site’s content, create a logical flow of ideas, increase visitor dwell time and eventually grow your conversions.
Link building is vital for SEO. Of course, tools like fieldpulse.com can be of immense help to managing your business, but by understanding the main types of backlinks, you can make maximum use of each type to grow your HVAC business.