How To Verify Lead Data

When you get a new lead, the first thing you want to do is verify their data. There are many ways to do this, and today we will try to discuss the most popular of them. But firstly, let’s understand, what is meant by “data verification”?

Data verification is the process of verifying that the data collected is accurate and complete. This verification can be done manually or through automation tools. The manual process generally includes verifying the data against the source, while the automated process uses algorithms to check the accuracy of the data.

There are many benefits of verifying lead data, which include:

– Ensuring the quality of your leads

– Reducing the number of bad leads

– Improving the accuracy of your lead scoring

– Improving your sales and marketing ROI

Now that we understand the importance of verifying lead data, let’s take a look at some of the most popular methods for doing so.

1. Check The Source

This is probably the most obvious method, but it’s also the most important. When you get a new lead, always check the source of the lead to see if it’s reliable. There are many ways to do this, but one of the simplest is to just Google it. If you can’t find anything about the source, it’s probably not worth your time.

2. Look For Patterns

When you’re looking at a list of leads, try to look for patterns. Are there any commonalities between the leads? This can help you narrow down the list and focus on the leads that are more likely to be good.

3. Use A Lead Scoring System

Lead scoring is a great way to quickly weed out bad leads. There are many different lead scoring systems out there, but they all work by assigning a score to each lead based on certain criteria. The higher the score, the more likely it is that the lead is good.

4. Verify Contact Information

One of the most important pieces of information you can verify is the contact information for each lead. This includes the name, phone number, email address, and mailing address. If any of this information is missing or looks suspicious, it’s a good idea to move on to the next lead.

5. Research the Company

Another good way to verify a lead is to do some research on the company. Try to find out how long they’ve been in business, what their size is, what their revenue is, etc. The more you know about the company, the easier it will be to determine if they’re a good lead or not.

6. Look for Red Flags

Finally, it’s important to look for any red flags that might indicate a lead is not worth pursuing. Some common red flags include:

– The lead is from a very small company

– The lead is from a startup that’s less than two years old

– The lead has a history of bouncing back and forth between different companies

– The lead has a history of financial trouble

If you see any of these red flags, it’s probably best to move on to another lead.

7. Use Lead Verification Software

By following these tips, you should be able to verify the leads in your database and make sure they’re worth pursuing. Remember, the goal is to waste as little time as possible on leads that aren’t going to convert.

Today, lead verification software can automate the process of verifying lead data. This software can verify hundreds or even thousands of leads in a matter of minutes, which will save you a lot of time and effort.

LeadsForce is the most accurate lead verification software on the market, with an accuracy rate of over 99%. Plus, it’s very easy to use – all you need to do is upload your list of leads and it will take care of the rest.

Benefits of Using Software For Verify Data

There are several benefits of using software for verification, including:

– It will help you to quickly check data against multiple data points including social media, job boards and more.

– The platform offers a suite of tools to help you clean up your leads database including duplicates removal and lead enrichment.

– It offers a free trial so you can see how the platform can help you close more deals.


If you are looking for a way to clean up your leads database and improve your accuracy rate, then using software for verification is a great option. It’s easy to use and offers a free trial so you can see how it can help you close more deals.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.