How to Use a Lead Assignment to Grow a Business

One of the key parts of business growth has to do with leads. For those who might not know, a lead is a potential customer who is already warm to the products or services of that particular business. Typically, a lead is someone who has already expressed interest or an individual who needs the services offered by the company. Sales leads is a critical part of business growth for a number of reasons. Understanding the reasons why will help someone increase their rate of lead conversions, leading to business growth.

First, the proper lead assessment will identify the right target audience. Businesses need to know what their ideal customers look like. If businesses don’t know who they’re supposed to be selling to, it will be hard to convert leads into paying customers. Therefore, a critical part of managing leads involves researching the target audience. Know what the ideal customer looks like. How much money are they willing to spend, where do they live, and what is their personality like? All of this is going to matter when it comes to managing incoming sales prospects.

Next, lead management will also include coming up with a promotional plan that will get the products and services of the company in front of the target audience. There are countless ways that businesses can promote their services and all of them will be effective when used wisely. Some of the possible marketing ideas and promotions include customer referrals, free giveaways, an effective blog, and even a social media marketing campaign. These tools make up the backbone of any inbound marketing and conversion strategy.

In addition, lead assignment for Pipedrive is going to place the potential customer into something called a sales funnel. This starts by taking all leads and funneling them to a specific landing page. The idea is to get them to share their contact information. This is typically done in return for a free gift. At this point, using their contact information, a member of the sales team will reach out and begin the conversion process.

Finally, lead assignment will leverage social media, email addresses, and newsletters to build a better relationship with the lead. Constant, consistent communication with any lead is the backbone of lead management and conversion. With more contact, the lead will become more comfortable with the company’s products and services. This will increase the chances of the sales teams converting that lead into a paying customer, which is the overall goal of lead assignment.

It is important for every company to make sure they conduct their lead assignments in a proper manner. By getting leads assigned to the right person on the team, the lead conversion rate will increase. This will help a company grow its customer base, improving their bottom line.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.