How to Simplify Your Marketing Process
Marketing is the lifeblood of any business or startup. After all, marketing is the method by which you draw in new customers and convince people to purchase whatever you’re selling.
But lots of entrepreneurs and company executives overcomplicate their marketing processes, resulting in wasted time and subpar results. Let’s break down how to simplify your marketing process now.
Discover Which Channels Are/Are Not Working
If you run a modern business, you probably have multiple marketing and content creation channels, ranging from email advertising to web-based advertising to video content creation and possibly more.
All of these channels can be difficult to track. But you shouldn’t fool yourself into thinking that all your marketing channels produce equal results. Instead, you should perform an in-depth analysis and discover which of your marketing channels are and are not working.
This takes some time, but it can help you focus on the marketing channels that provide the best return on investment (both in time and money) and avoid those channels that are time and money sinks. Marketing channel focus as a strategy is incredibly important for startups that have narrow margins and need to make every marketing dollar count.
Identify Problems with Your Sales Funnel
Your sales funnel should also be as efficient and airtight as possible. It’s the path that visitors take from being drawn in by your marketing efforts to converting into paying customers.
But if your sales funnel is flawed, you could be losing customers right at the checkout counter or checkout window (depending on whether your business is in-person or online or both). To that end, it’s important to identify any issues with your sales funnel and correct them quickly.
Because sales funnel problems can create a rippling negative effect throughout your business, you should learn how to create a sales funnel while avoiding the biggest mistakes ASAP.
Create Marketing Content for the Long-Term
Some companies make the mistake of considering every piece of marketing content to be “one-off”. They imagine it to be used for a single marketing campaign to capture customers one time. This is incredibly inefficient and can complicate your marketing process by requiring your marketing team to constantly come up with new content to feed to your marketing stream.
Instead, it’s wiser and more cost-efficient to create marketing content that’s suitable for long-term use and repeat customer conversion. Marketing content that can be used multiple times is often better for customer conversion anyway, particularly as positive word-of-mouth and your company’s reputation spreads.
Examples of long-term marketing content include:
- well-written blog posts
- long-term sign-up bonuses
- well-produced commercials or video content
Maintain a Regular Content Schedule
Lastly, be sure to always maintain a regular content marketing schedule. These days, users’ attention spans are lower than ever and it’s important to remain relevant and visible in your industry.
To that end, keep a constant marketing content and promotion schedule that doesn’t change week to week. Don’t spend all your time chasing trends or capitalizing on inventive marketing pushes – keep your schedule consistent, simplified, and streamlined and your marketing team will have an easier time making high-quality content.
Each of these methods can significantly assist with marketing supplication. Be sure to consider them individually before implementing them into your existing strategies.