How to Pick a Web Design Agency to Handle Your Company Site

There are so many web design agencies out there that it can be hard to choose the right one for your business. Just Google the term “web designer” and you’ll get a slew of results that range from startups to established agencies. Choosing one of the best Memphis web design agencies is important, as it determines how well your website will turn out.

1. Know Your Requirements

Before you start thinking about the colors and fonts that will be used on your website, it’s important that you first identify your needs. This will allow you to decide which type of website will be best. For instance, if you’re planning on selling a product, then an e-commerce site is necessary. If you’re planning on building a portfolio, then a portfolio site is a better option. If you are unsure what you need, a web design agency can help you find the best fit.

2. Determine Your Budget

Having a budget will allow you to make informed decisions when it comes to choosing a web design agency. Although there are a variety of options, the pricing can vary significantly. To get an estimate, you should first approach the agency with an outline of your requirements.

If you’re not sure about the price estimate given for your website design ideas, then you should talk to the agency about scaling back the project to get a more affordable price. It’s important to remember the “Good/Fast/Cheap” principle. Even the best web designers can only deliver two of these aspects of a project, so you should prioritize your requirements.

3. Review Case Studies and Portfolios

Before choosing a web design company, you should review the work of the agency’s previous clients. They may have worked with other businesses or brands that you recognize. Look through their portfolio and see if they have completed any designs that catch your eye.

Case studies are a good way to look into the company’s past clients. They’ll give you an idea of how they approached the issues that they encountered and how their solutions addressed the client’s needs. They should also regularly publish statistics and figures about how their services have helped their clients improve their sales and conversions.

4. Read Testimonials and Reviews

Most web design companies will have testimonials from their past clients, so it’s important to check these out. You should consult independent review sites such as Google My Business to see if the agency has a legitimate business presence. Social media profiles are another way to check out the company’s performance. As an open forum, these platforms can provide insight into how people truly feel about a company.

5. Search for a Balanced Approach

Although a web design agency knows how to create an attractive website, it doesn’t guarantee they have the necessary skills to consider the overall strategy behind it. Your site should work seamlessly with other marketing efforts such as social media and search engines to drive sales. Having a web designer with the right skills is important to ensure that your website supports your business online. You’re not simply looking to have a website built, you are looking to have a tool created that compliments your business.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.