Why Looking for a Local Web Designer May Be a Better Choice for You

As we approach 2021, having a website for your business is absolutely essential. Furthermore, this pandemic has pushed our shopping habits towards the digital space and you can’t expect the same volume of foot traffic coming into your establishments anymore. 

But building a website isn’t just about making something that looks pretty to you. 

There’s a science behind the art of web design and in order to get the best return on investment, you would need to consult a hands-on website designer that truly understands your industry. Web design agencies have successfully worked with clients across the state and even national borders for years. 

However, looking for local web designers in your area might be the best choice for you at times. In this article, we’ll look at the reasons why you should consider hiring a local web designer for your business instead of one that’s a thousand miles from home.

Image by Pexels from Pixabay 

Local Designers Understand the Demographics

If your establishment caters to the locals within your vicinity, this point is crucial. By working with a local designer, they would understand the demographics that make up your customer and client base. For example, if you are located in Chicago, a local web design agency like FreshySites web design could tailor a website that truly meets the needs of your customers by understanding demographics like age groups (crucial for usability), income bracket, cultural and societal values. 

Their Local Reputation Matters

Local businesses rely heavily on word of mouth reviews. According to the data, 92% of consumers believe suggestions from family and friends, and 74% of consumers consider word of mouth as an important influence when it comes to making purchasing decisions. 

If you’re a business in a tight-knit area, you’re going to get out of your way to serve your customers and clients the best you can. 

This translates to local web designers being much more accountable for their services. We’re not saying that web designers overseas won’t cut it, but there’s a bigger chance that a local business will try their best to make sure that you achieve the results you desire and will be there for you in the long run. 

Also, they can’t run away or hide if you’re unsatisfied with their work!

Opportunity for Networking

This is a byproduct of forming good relationships with your local web designer. Web designers  work with businesses in different industries and niches. If an establishment you’ve never done business with hits you up with a phone call requesting your services, it’s not a surprise if they’ve got your number from the same web designer you worked with months ago.

While you shouldn’t expect your web designer to be your marketer, referrals like these are always appreciated. You could imagine that this would be quite hard to achieve if you’re working with an agency that’s far away from you!

Nothing Beats Face-to-Face Meetings

You shouldn’t be in close proximity to others during this pandemic but you have, at least, the privilege of going over the important details on your website on a face-to-face basis with the web designer even if you have to wear a face mask. 

Honestly, this is an underrated benefit of working with local web designers. When you don’t have this kind of communication, some meanings and context are lost in translation. You also don’t face the issues related to video conferencing (frustrating connections, speech clarity, etc) that we all relate to.

When there’s clear cut communication between you and your designer, there are fewer errors, revisions, and wasted time.

Drew Neisser