How to Improve Backlinks: 5 Techniques and Strategies
Backlinking is an SEO technique that allows a certain website to raise its relevance for Google and other search websites that consider the number of a website’s URL appearances on third-party domains relevant indicator of credibility. Therefore, web marketers advise the creation of content that will attract others to use it as proof of validity within their online publications.
To create credible content, we need to make sure our material makes sense, so it’s best to search for information to its source. We’ll get a bit deeper into the essentials of backlinking to let you in on five best ways to improve your backlink gameplay.
Submit Guest Posts For Larger Sites
It’s important to lead an aggressive backlink strategy and make sure that your content is linked within a post on some other website. The best way to do that is to follow these simple steps:
1. Find a website within your industry that accepts guest posts and has a high ranking.
2. Write a blog post that you think would be acceptable and place a link to the page that you wish to promote as a source for some information you provide in the blog post intended for publishing as a guest post.
3. Repeat the process with all major websites that would accept your guest posts.
However, it’s important to keep in mind a few pointers, when it comes to publishing guest posts. Try not to lose the connection between what your brand is about and what you write. If you’re a bank and you wish to promote a new set of services, you won’t publish an article related to dogs where you can’t place your anchor text naturally.
What is an anchor text? It’s a phrase (2-3 words) that’s most relevant within your publisher’s industry (so it would fit within the rest of the text naturally) for the topic of the article. We link the content we promote to those anchor words. In time, those anchor words become a shortcut to our content for everyone who uses them during an online search.
Also, don’t forget: The higher ranked is your publisher the better the odds that others will take their information seriously. According to statistics, the number of URLs leading to a page is the most significant element in Google’s ranking process.
Make an Interview and Review with Bloggers
Bring on famous people! Well, unless you are familiar with a respectable influencer, it’s not bad to start with the closest one you can get that fits certain criteria. If it’s a blogger, check backlinks statistics and make sure you can benefit from people who would search for that influencer. Also, throw in a few keywords that lead to your peer’s website because it will increase the chance of your mutual project appearing to his or her audience as well.
Discuss the topics that relate to your mutual sphere of interest. This way, even if you weren’t closely connected, you would still manage to produce meaningful content that will raise interest and engage the audience.
You could ask your fellow blogger to also publish your interview or at least link it in the next post on their website. Anyone who wants to be someone in the online industry will not miss a chance to share content related to them.
It would be best if you would make these types of content regularly, it’s possible to create hype around these types of events and you eventually draw the attention of high-ranking influencers.
Offer Your Content as a Resource
You can try and send an email to a peer website and offer your content as a resource, but what are the odds that someone will just take your advice and drag as many links from your domain to their own. However, while this is an entirely legitimate strategy, there’s another more practical approach.
Turn Your Mentions into Backlinks
Mentions are what they say they are, it’s when your brand is mentioned within the third-party content. You can set Google Alert to notify you whenever your brand or any other keywords you consider appropriate get mentioned. You can then turn to those publishers that mentioned your brand and ask them to insert your link within the post.
Get Listed on Directories
Back in the early days of commercial internet use, if a website wanted to be found by a random user the website owner would list the domain in an online directory. The online directories were predecessors of search engines, the user had to choose a specific directory and access the list of websites to choose one. Additionally, directories helped search engines to index websites and compute their ranking.
Google Webmaster Guideline stated that webmasters should list their domains in online directories like Yahoo, Open Directory, and industry-related websites. The Guideline further claims that listing your website improves your overall rating, which made online marketers go crazy and the practice started to backfire.
Nowadays, it’s of paramount importance to list your website only in relevant directories, because Google no longer cares about every website equally as many have tried to abuse the rules and recklessly listed their domains wherever it was possible.
External reclamation and broken links
As it’s important to have your links disseminated across the internet, it’s also a good move to include relevant resources within your website content. However, you don’t control third-party websites and can’t tell for how long is the link you placed going to be valid in your backlink strategy. Consider checking your content for broken and missing links as they could have a negative influence on your ranking.
When we say internal links we think about pages within our website that we use to provide a background to our statements, remind the readers about previous topics, or offer similar content. From time to time, we could remove some pages or change their location and that leaves us with broken links.
Some tools could help you perform backlink checks so you could find and replace broken internal links.
Avoid placing links to your direct competitors as it straightens their position. Try and lose as many competitors’ links as you can and replace them with neutral or sources. However, check up on your competitors’ content and see which backlinks are working for them. Besides, you’ll also learn a few more things, like:
· You will have insight into the number of backlinks you have to go after, so you could manage your strategy more precisely.
· Extract the best performing backlinks that you can use for your website.
Knowing what helped your competitors are good, but the best part of analyzing others’ strategy is to avoid mistakes.
Based on the information we provided in this article, we could say that the most important aspect of backlinking is to keep tracking the market situation, analyze traffic metrics, and lead an active backlink campaign. There is a gentle balance between the quality and the number of backlinks we wish to use, so don’t be hasty to plant your seeds wherever you see fit. Stay close to your niche, play with the good kids, and stay fresh!