How to Heighten Awareness of Your Business Without Investing in an Ad Campaign
Raising the profile of a business is believed to be reliant on heavy investment in integrated advertising campaigns that include social media ads, billboards, and magazine space. While traditional and digital advertising are effective, they can be time-consuming, expensive, and unreliable.
There are a number of alternatives, including co-selling products or services with ecosystem partners, collaborating with influencers in your industry, or positioning your company as an industry thought leader.
Apart from raising your company’s profile, these approaches offer numerous benefits, including closer corporate relationships, an improved brand image, and a greater chance of long-term customers.
This is how to heighten awareness of your business without investing in an ad campaign:
Consider co-selling with ecosystem partners
An increasingly powerful way to heighten awareness of your business and generate more sales is through co-selling with existing ecosystem partners.
Through co-selling, your company collaborates with a partner business to promote complementary products or services. Co-selling enables you to bring your offering to market faster through pooled resources and optimization of your customer bases.
Collaborate with relevant influencers
Another way to heighten awareness of your business without investing in a full-blown ad campaign is to seek collaborations with relevant influencers.
Influencers are individuals with large, responsive audiences who create content in a particular niche. They regularly team up with brands in order to feature their products, which could be useful if you are looking to boost your commercial profile.
Of course, it goes without saying that you shouldn’t simply team up with the first influencer you come across. It is important that your brand targets the correct audience, so choose an influencer who suits your company and who has the right audience.
Teaming up with an influencer is a great option because it costs you very little (often no more than a free product or service). In return, you can enjoy highly targeted brand outreach.
Become a thought leader in your industry
A brilliant way to boost awareness of your business is to develop thought leadership within your niche or industry.
While time-consuming, this is relatively straightforward to achieve. You need to consistently present yourself as an expert at what you do, whether that is by writing a company blog, creating a corporate podcast, or featuring on TV or radio.
This both helps to get your company name out into the public eye and reinforces the fact that your business is the best in your industry.