How to Find Top Talent in the Digital Marketing Space
When you’re an entrepreneur, you want to get the best of everything: the best location and the best people. And when you’re starting a business in the digital marketing space, you’re going to want to find the top talent.
Why? Because digital marketing is a hot field right now, and it’s only going to get bigger. According to the August 2021 CMO Survey, the marketing budget as a percentage of the company budget was anticipated to reach 12.1% in 2021. If you want your business to be successful, you need top-notch digital marketers who can help build and maintain your marketing efforts.
But where do you find these people? How do you know which ones are qualified for their position? It can be difficult for small businesses to compete with big companies when it comes to hiring top talent, but the following steps can help:
Leverage Recruitment Agencies
If you’re looking to find top talent in the digital marketing space, you’ve got a lot of options. You could try reaching out to individual candidates yourself, but this can be time-consuming and difficult. It also puts you at risk of missing out on the best candidates because they may already be interviewing with other companies.
A better idea is to leverage your recruitment agency to do the heavy lifting for you. Digital marketing recruitment agencies are experts at finding top talent, and they have dedicated teams who know exactly where to look.
How does it work? Your recruitment agency will conduct a thorough search using its proprietary database of qualified candidates. They’ll use keywords and phrases that describe your ideal candidate, like “digital marketing expert.” They’ll also consider industry-specific terms so they can find people who are already working in the field or experts who are just about to enter it!
Once they’ve found someone who meets your criteria, they’ll reach out with an offer of employment and get back in touch with them once they’ve accepted it (or not). As soon as there’s a match between employer and employee, they’ll make sure all contracts are signed before sending over any paperwork or offering any training sessions.
Ask for Referrals From Your Network
If you’re looking for top talent in the digital marketing space, look no further than your own network. In fact, employee referrals had the highest ROI rating from employers (82%), outperforming all other sources.
Your friends and colleagues are your most trusted source of information on who’s good at what, so if you’re on the hunt for a new hire, consider asking around. Your network can be a great place to start if you’re looking to find someone who’s already familiar with your company’s work culture or someone who just has a great reputation in the field.
But don’t just ask around when it comes time to fill an open position. You might also want to consider keeping up with what people in your network are doing so that you know when they’re ready for their next career move. That way, when they do take their next step, you’ll already have them on your radar so that they don’t slip through the cracks.
Moreover, according to recent reports, 88% of companies cited referrals as the best source for above-average candidates. By asking around and making sure everyone knows what kind of employee you’re looking for, you’ll be able to hit the ground running when one becomes available.
Look at the Social Media Profile of the Potential Candidate
Social media is a great place to look for top talent in the digital marketing space. With just a few clicks, you can get a glimpse of the person behind the resume and cover letter.
You can learn a lot about someone’s personality, interests, and goals by looking at their social media profiles. You can also see if they are active online (and what they’re posting).
This will help give you some insight into how well they might perform in an online environment. In fact, 92% of businesses stated they utilize social networks to identify talent in a 2021 study by CareerArc. In reality, identifying prospects for many businesses now involves using social media.
If you come across someone who seems like a good fit for your company, don’t hesitate to reach out to them on social media. Maybe they’ll share more about themselves and become even more interested in what your company offers.
Summing Up
The digital marketing space is constantly changing. If you’re looking to stay on top of the game, it’s important to stay up-to-date with the latest trends and technologies. If you want to keep your company competitive, you need top talent that can help you do this. With these tips, you’ll be able to find the best people for your business.
