How To Do Marketing On A Budget – 12 Inexpensive Ways To Promote Your Business
If you own a small business and your marketing budget is almost non-existent, there are still ways to make your business known to the world. Thanks to the internet, there are many inexpensive ways to promote your business and become successful in your industry. Here are 12 ways to do marketing on a budget:
Start A Blog
In this day and age, all businesses need a blog because your blog can be the foundation for all the marketing efforts. Blogs can help you build a strong relationship with your existing customers and get new ones. It is important regularly post high quality articles on the blog if you want to turn it into an effective marketing tool.
Create A Google My Business Account
Get your business featured in local searches by creating a Google My Business account. This will make your business visible on searches but also on Google Maps.
Create A Yelp Listing.
Adding your business to Yelp is free and it can increase the visibility of your business. Not only that but you can receive valuable feedback from customers without spending a lot of money doing market research or conducting customer satisfaction surveys.
Keep In Touch With Your Customers Via Newsletters
Keeping in touch with your customers is a great way to turn them into loyal customers. If you don’t have a lot of money for marketing, you can use MailChimp to send a weekly or monthly newsletters. MailChimp is free if you have less than 2000 email subscribers and very affordable if you have more so it is great for those who do marketing on a budget.
Guest Post For Industry Magazines
Advertising in industry magazines is expensive and so is running a successful PR campaign, however, many magazines and online publications accept guest posts. Guest posts are usually free if you can provide high-quality content and the magazines allow you to promote your business with a link in the article or the bio.
Be Active On Social Media Platforms
If you’re not on social media, you don’t exist these days. So bring your business to life by joining and being active on social media. You don’t have to join all social media networks; choose a couple that work great for your business. It is important to be consistent with your content calendar and to provide high-quality content. Consultancy businesses can offer free advice to become trusted industry experts while B2Cs can find various fun ways to keep their customers engaged.
Being active on social media is important but it’s not enough to post content and not actively engage in conversations with your customers or potential customers. Community marketing can set your company apart if you’re doing it right. So take advantage of all the social media tools available and reply to comments, check your mentions and engage on your customers’ posts, ask questions to keep the community engaged, run polls to receive feedback and to gain insights, create a group where you allow your customers to know each other and to participate in activities together.
Go To Networking Events
Search for industry events for speaking opportunities or check Meetup.com to see if you can attend local business events where you can find like-minded entrepreneurs.
Become a Sponsor Or Host Events For Free
Depending on the type of products or services you offer, you can either sponsor an NGO or local event with money or products in exchange for visibility and mentions or host events for free in your location. There are many NGOs who are looking for sponsors or places to host their events so help them and, in exchange, they’ll help you.
Offer Free Incentives Or Host A Giveaway
Everybody loves freebies and you can get leads or new customers if you giving something for free. You can create digital products to give away on your site and get people to subscribe to your email list or post contests on social media where you give away products or vouchers. All those who want to participate in your social media contests and giveaways should follow or like your pages.
Create Infographics Or Case Studies
If you need backlinks, create infographics and pitch them to news websites and magazines. Case studies are a great way to prove that you’re good at your job and they are also great for media pitching.
Create An Affiliate Program
There are different options for different businesses here but pretty much any business can create an affiliate program and get promoted by influencers and industry sites in exchange for commissions or a low monthly fee.