How Your Small Business Can Benefit From SEO?
Search Engine Optimization (SEO) is essential for any small business that wants to stay competitive in today’s digital economy.
Besides helping you to grow your website’s organic traffic, SEO can benefit your business in several other ways, including enhanced brand awareness, improved trust and credibility, and an increased flow of customers.
Benefits Of SEO For Small Businesses
Create Brand Awareness
SEO plays an integral role in positioning your website as a brand. When your website is search-engine optimized, it will always pop up on Google. Consequently, users will remember your website name easily whenever they are looking for your products or services.
Attract More Customers
Statistics show that small businesses that have search-engine optimized websites attract more customers two times faster than businesses that don’t have one.
Namely, properly executed SEO is effective in bringing “targeted” traffic to a website. This enhances conversion rates resulting in more customers to your business than you’ll ever get using other marketing strategies. This makes SEO one of the most efficient and affordable marketing strategies small businesses can use today.
SEO includes creating a seamless and user-friendly network of platforms for your small business. This encompasses building a well-structured, uncluttered, and mobile compatible website. In fact, statistics show that over 60 percent of businesses that designed websites specifically for mobile users had increased sales.
You want your visitors to have a pleasant experience so they can stay on your website longer. This helps to lower your bounce rate and increase your page views.
Keep Up with The Competition
With SEO, you can easily weather stiff competition that could adversely affect your small business. All you need to do is to ensure that your website is better optimized than your competitors’.
You want Google to like it and help push it up the SERPs so it can compete favorably with other businesses in your industry. You can find a reputable Toronto SEO Company to help you create a properly optimized website.
Increased Local Offline Conversions
If you capitalize on local SEO, you can maximize both online and in-store sales. Research shows that 72 percent of customers who performed a local search visited a store within five miles of where they live. Moreover, about 80 percent of those who performed local searches on mobile phones ended up buying the product or service.
With these statistics, you can’t afford to ignore local SEO as a small business owner.
Online Reputation Management
You should realize that people are probably already talking about your business online. You want people to find your official information when they search for your business.
You also want to reduce the chances of them landing on misleading reviews of your business. You can achieve this through a well-planned and executed SEO campaign.
Small businesses normally view SEO as just a way to drive website traffic and hence miss out on the other great benefits SEO delivers. If you’re among these business owners, it’s time to invest in SEO so you can enjoy the above benefits and more.