Holiday Marketing 101: Why Influencer Marketing Should Be Part of the Mix
Holiday festivities are just around the corner, and if you’re like most brands, holiday marketing is top of mind. With so many options and holiday marketing strategies, deciding how to make the most of your marketing budget and efforts can be tough. But if there’s one type of marketing that should be part of your holiday marketing strategy, it’s influencer marketing.
Though often thought of as a newer, more modern marketing tactic, influencer marketing has been around for centuries. One of the earliest examples dates back to the 1700s when French fashion designer Rose Bertin used her relationships with high-profile clients, like Marie Antoinette, to gain exposure for her designs.
In recent years, we’ve seen the rise of social media influencers who use their platforms to share product recommendations, give insights and behind-the-scenes looks, and promote brands they love. And with holiday shopping in full swing, now is the perfect time to leverage the power of influencers to reach your target audience and boost your holiday sales.
Here is why you should use influencer marketing to support your holiday marketing strategy:
1. It’s an Effective Way to Reach Your Target Audience
Influencer marketing is about reaching your target audience and where they spend their time and attention. And these days, that means social media.
According to a recent report, the average person spends nearly two hours on social media daily. That’s a lot of time scrolling through feeds, watching Stories, and consuming content. So if you want to reach your target audience this holiday season, influencer marketing is the way to do it.
2. It Helps You Build Trust and Credibility
When it comes to holiday shopping, people want to buy from brands they know, like, and trust. And one of the best ways to build trust and credibility is by partnering with influencers.
Collaborating with influencers allows you to leverage their trust and credibility with potential customers to build relationships with your target audience quickly. An influencer’s recommendations count for more than general advertising, so when they promote your products or brand around the holidays, their followers are more likely to take notice and consider your brand during their holiday shopping.
3. It’s a Cost-Effective Way to Reach a Large Audience
Influencer marketing is often thought of as a costly marketing tactic. But the truth is, it can be quite cost-effective, especially when you compare it to other holiday marketing efforts.
Traditional holiday marketing campaigns can often cost you thousands of dollars, but with influencer marketing, you can get started for only a fraction of the cost. Plus, because influencer marketing is more effective than other tactics, you’ll likely see a higher return on investment.
4. It Helps You Connect With Your Audience on a Personal Level
When it comes to holiday shopping, people want to feel a connection with the brands they buy from. And one of the best ways to create that connection is through influencer marketing.
Because influencers are real people with unique voices and perspectives, they can help you connect with your target audience on a personal level. When an influencer talks about your product or brand, their followers feel like they’re hearing about it from a friend, which makes them more likely to take notice and consider your brand for their holiday shopping needs.
The Bottom Line
Holiday marketing can be challenging, but influencer marketing can help you reach your target audience, build trust and credibility, and connect with your audience personally. So if you’re looking to boost your holiday sales this year, influencer marketing should be at the top of the list of your holiday marketing strategy.