The holiday season can create a welcome reason for customers to buy more often: gatherings, office celebrations, host gifts, school events, and family traditions all create occasions for baked goods. But a busy calendar alone doesn’t guarantee a strong season. A thoughtful marketing plan helps your bakery show people what is available, when to order, […]
Continue ReadingIn recent years, we’ve seen the rise of social media influencers who use their platforms to share product recommendations, give insights and behind-the-scenes looks, and promote brands they love.
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