Top London Video Production Tips For Small Businesses to be Aware Of

Video offers a way for business owners to share their message with their customers, build brand awareness, and connect with prospective clients in an engaging way.

Small businesses have an advantage with London video production as the city is filled with talented professionals and vibrant locations. However, creating a successful video project still requires knowledge and planning.

Whether you’re creating promotional videos for social media or filming a live event, here are some tips to help you get the most out of your video production.

Planning for Video Production: What’s Involved?

1. Know Your Audience

Think about their needs, values, and interests so that you can craft an interesting message that will resonate with them. Consider the challenge or problem they face and how your product or service can solve it. This approach helps to give context to your content and ensures that it’s tailored to its target audience.

Most importantly, think about where your video will be seen. If it’s for social media, consider the platform and its specs – such as length, format, aspect ratio and maximum file size – so that you can create content that meets their requirements.

2. Create a Detailed Production Plan

Organising a video shoot can be stressful, so it’s important to create a detailed production plan that covers all the essential elements. This includes your budget, timeline, locations and crew list and shot lists, technical requirements and any special equipment you need.

Have each team member fill out their own job description to help maintain a clear focus and ensure that everyone is on the same page. Assign tasks in advance to avoid confusion on set and make sure there’s enough time for each step of the process.

3. Get Permits & Licenses

Make sure you get the permits and licenses for any public or private space you’re filming in. This can include film permits, traffic control services and noise exemptions.

It may take some time to organise these documents, so plan and read up on local laws and regulations to avoid any last-minute issues.

If your video shoots people in public places in London, you may also need permission from them to use the footage. Be respectful of people’s privacy and get a signed release form from each person if necessary.

You also want to be careful with music or any other copyrighted material you use in your video. Make sure that you have the rights to distribute it or purchase a license for commercial use.

4. Choose the Right Gear

Having the right gear is essential for capturing professional-quality footage. For smaller projects, you may only need a camera, microphone, lights and editing software. But if you’re shooting live events or large corporate productions, you’ll need to invest in a variety of additional equipment.

Be sure to consider the type of lenses, tripods and audio tools you need for your shoot and make sure that they are compatible with your camera. And don’t forget about storage space – having enough room for all your recorded footage is essential.

5. Enlist Help

Video production is a team effort, so it’s important to find the right people for the job. This could include camera operators, sound engineers, lighting technicians and post-production professionals. Make sure you hire experienced professionals who understand your vision and can help bring your project to life.

Having an assistant on set can also help to ease some of the pressure. They can handle administrative tasks, make sure everything is running smoothly and provide a second pair of eyes when needed.

Consider outsourcing any tasks that you don’t have the skills or resources to complete in-house, such as voiceover recordings or animation. This will help to ensure that your video is of the highest quality and meets all of your expectations.

6. Test Everything

Do a test run on all of your equipment before you begin filming. This includes checking the camera’s settings, sound levels and lighting. You should also do a rehearsal with any talent to make sure they’re comfortable and familiar with the script, lines and movements.

It’s also important to review your footage regularly throughout the shoot to ensure that it looks and sounds good. This will help you identify any issues early on and make adjustments as needed.

How to Cut Budget Costs

Video production can be costly, so it’s important to consider ways to cut budget costs. There are a few simple tips you can keep in mind to help reduce expenses.

  • Rent Equipment: Instead of buying expensive equipment, you can rent the tools that you need for your shoot. This is often more cost-effective and can save you a lot of money in the long run.
  • Take Advantage of Free Software: There are many free software programs available for editing, colour grading and sound design.
  • Invest in Stock Footage: If you need to fill in scenes or just want to add some visual interest, stock footage can be a great way to do this without having to pay for extra filming. There are many websites that offer royalty-free video clips at an affordable price.
  • Utilise Available Resources: Look for existing spaces you can use in your video production. This could include offices, homes or even public spaces.
  • Reuse Content: If you’re creating content for multiple platforms, consider repurposing it in different ways. This could mean creating a series of shorter videos from a longer video or creating multiple versions of the same video to use on various channels.


Video production is a highly-detailed process that requires careful planning, preparation and execution. Ensure that you have a clear understanding of your goals and budget before beginning the project, and consider ways to reduce costs without sacrificing quality.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.