Here’s How You Can Generate SEO Leads in the New Normal
While some agencies lament the loss or reduction of SEO leads at the height of the pandemic, they know that the SEO industry is far from dying – it continues to thrive as it asserts its importance in helping build a digital business. However, if. If you struggle to get SEO leads, you likely need to add more energy to your inbound marketing efforts. Here’s how you can do that.
The past successes of your demand generation initiatives are a significant element in your lead generation. This is because the lead and demand generating processes are inextricably linked. Demand generation builds brand recognition, which is then used in lead generation to gather vital for nurturing and converting leads.
The wide-angle vision is significant in-demand development, increasing brand exposure as much as possible. Lead generation focuses on people who are interested in your products or services and provide information in exchange, such as a phone number or email address.
To put it another way, demand generation is your Tinder profile, while lead generation is getting over the first awkward pick-up line to have a (possibly) more meaningful relationship with the customer.
1. Use Data to Personalize Your Outreach
It can be not easy to find and contact dozens of potential new consumers daily. More than that, social media platforms are catching up, including LinkedIn, which is essential for B2B marketing. However, with a new daily restriction of 20 LinkedIn invites, you’ll have to make every person you invite count. As a result, you’ll need to personalize your outreach plan using the user data you acquire.
Buyer intent data, in particular, can provide direct insight into the state of various people and organizations at different stages of the purchase cycle. This contains information such as which websites, data, and items these people are interested in, so you can tailor your marketing accordingly. It also gives the impression of a personalized experience to the potential customer.
2. Content Marketing Reigns Supreme
Any successful B2B strategy must include content marketing. The difference between a moving lead funnel and a sluggish one is knowing where to put different sorts of content, both gated and ungated. In addition, all of the information you provide, from whitepapers, podcasts, videos, blogs, and more, must be tailored to your target personas and audience.
To thrive in this market, your company must conduct market research and analyze the competition. In addition, businesses must conduct backlink and keyword research regularly to preserve their SEO position.
Personalizing your company’s website content by serving visitors and analyzing customer journeys the most-converting content is a critical new tactic to employ. Because of the customized experience, personalization can result in a 20% boost in sales chances.
3. Search & Voice Marketing
Smart speakers have become extremely popular. In the US alone, there are almost 200 million smart speaker devices, which are in turn, owned and used by over sixty million people. Voice commands are becoming more common, resulting in a more streamlined, simple flow of information available through search engines in our daily lives.
When it comes to tailoring your company’s marketing approach for these platforms, simplicity is vital. Long-tail keywords that closely resemble human speech patterns are the key to success here. For example, instead of looking for “lead generation,” potential customers will ask Siri, “Hey Siri, how can I improve my lead generation strategy for my company?” These forms of keyword strings necessitate a change in your keyword optimization strategy.
4. Maximize Social Media to Sell
Social media sells very well, more than ever, especially for B2B companies. Nearly 90% of the most excellent salespeople consider social media sites critical to their performance, with 70% of them using LinkedIn for commercial purposes. However, capitalizing on virtual meets is a modern strategy that arose in the Covid-19 era and is still rough around the edges.
Webinars, presentations, and virtual business meetings are here to stay in some form, even if they aren’t as productive as a one-on-one meeting. This implies businesses must invest in social media marketing and even streaming to maximize the revenue potential of these events and platforms. These speaking engagements are ideal for generating conversation and visibility for your company and gathering a wealth of information for future lead generation initiatives.
5. Begin A Podcast
Podcasts are meant to be treasure troves of knowledge, inspiration, and debate starters. They do, however, provide skilled B2B marketers with a captive audience. Over two million podcasts are available online as of 2021, with more than half of the folks in the US having tuned it at least once to a podcast program.
The Clubhouse audio-streaming social platform, a developing alternative to podcasts, demonstrates that you may provide the same information on specific themes in a live format, too.
One of the most significant advantages of podcasts is that they provide on-demand access to content, giving users complete discretion over when and what they consume. Unlike podcasts, Clubhouse is only available for the duration of the stream. Podcasts are a terrific way to invite stakeholders to give their company’s brand a chance to shine. After you’ve created the material, you may focus on closing the transaction. Podcasts and Clubhouse are also great places to put top-of-funnel content to bring attention to your company and how it addresses customer problems.