Grab Attention: 3 Tips for Generating Interest in Your Business Launch

Every year in the United States, about 500,000 businesses open their doors for the first time. Unfortunately, about half of these businesses won’t live long enough to celebrate a tenth anniversary.

There are several reasons small businesses fail, and one of those is failing to launch a business the right way. When you’re opening up a new business, you want to break into the market with a bang. This will give your business the much-needed market awareness.

So, how do you go about a business launch that can help generate genuine interest in the market? We have a helpful guide.

Keep reading.

1. Understand Your Market

Having a good handle on the nature of the market you want to enter is key to holding an impactful business launch.

For instance, the specifics of launching a local coffee shop are different from those of launching an online fashion store. With the coffee shop, you’re focusing on generating interest in a small geographical region, perhaps your neighborhood. With the online store, you’re probably looking at a national audience.

If it’s a local business you’re launching, you’ll invest in local marketing campaigns. These could include printing out brochures and newsletters and distributing them to the locals. Be sure to make high-quality prints. A company like can help you do it.

If it’s an online business, you’ll focus on digital marketing campaigns. You want to ensure the business has a presence on major social channels and a proper website before launch.

2. Try to Score Media Coverage

Let’s be honest: it can be difficult to get media coverage for your business launch. But this doesn’t mean it’s impossible.

You just have to give it a try.

If you have some journalist friends or relatives, reach out to them and ask about the possibility of having the launch covered on their platforms. If you don’t have immediate connections, try to reach out to journalists and media owners in your niche or locality.

Even if you don’t get live coverage of the event, it might get a mention the next day. This can help generate some buzz around your business.

Bear in mind that most media platforms cover business launches at a fee. If you’ve got the budget, don’t shy away from splurging.

3. Work with a Business Launch Specialist

Arguably, the most important step you can take is to hire a business launch specialist.

There are several moving parts when you’re holding a launch. These parts need to be in sync for the event to be successful.

If you’ve got little to no experience handling business launches, you shouldn’t attempt to do it on your own. It could fail spectacularly, which will be bad for your brand. Hire an experienced launched specialist to do the job.

Hold an Impactful Business Launch

A business launch is your opportunity to showcase that there’s a new kid on the block. You only have one chance to get it right. With these tips, you’re now in a strong position to hold a business launch that will generate interest and leave a lasting impact on your target consumers.

Keep reading our blog for more useful business tips and insights.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.