Five Simple SEO Tips to Boost Rankings
Regular website maintenance should include optimizing your website for search engines to make it rank higher.
93% of online experiences start with a search engine. So even though they can be time-consuming and technical, SEO is an essential part of your online marketing.
We know that many small and medium-sized business owners don’t have the time or the desire to maintain their SEO status. This is why we have put together these easy tips to help you boost your SEO rank today.
1) Improve your page loading speed
This is important for two reasons.
Google will notice if your page speed is slow and will eventually penalize you.
Google will not only punish you for this, but it will also negatively impact the user experience and how they interact with your pages. Google reports that 53% of mobile users will abandon a site if it takes more than 3 seconds to load. Users who leave a site too quickly are unlikely to return. This could lead to lost sales and traffic.
It’s easy to improve. Bloomtools clients can speed up their pages!
2) Develop a link building strategy
Link building is an essential part of any growth strategy. It aims to improve your SEO results.
Backlinks are links that link to your website from another site. Internal links refer to linking to one page on the same domain. These links can be strategically used to improve your pages’ ranking and increase authority in search engines.
Internal linking can also improve the user experience by making it easier to navigate around your website. This is not only favored by Google, but it also increases the likelihood that users will spend more time browsing, engage with more, and increase their chances of returning. Google receives these positive signals about your page’s value.
Backlinking is when trusted websites link to your site. This type of link building can be more challenging and takes time and dedication. This can be achieved by creating quality content that other people will love to refer to.
Google also uses links to determine the content of your website. This means that it is important to link to any pages or blogs that are related to your products and services.
3) Optimise alt tags
Images and videos on your website not only enhance the user experience but also offer further optimization opportunities.
Alt tags provide text alternatives for any image or video content. This will allow search engine crawlers to find your website when someone searches for relevant content.
Optimizing alt tags with the best practices is to be specific, relevant, and descriptive.
4) Make high-quality content
Effective SEO strategies require content. Content is considered to be one of the most important ranking factors by search engines.
Content creation isn’t about creating content for the sake, it’s about creating something that will be useful to your readers. Your audience should always be in the forefront of your content.
High-quality content increases the likelihood that others will link to you (as a backlink, like the ones mentioned above).
You can create SEO content in many ways, including product pages, blog posts, and articles, as well as guides, videos, infographics, and lists.
You can find out more about creating optimized content. You can also hire a professional copywriter for help with your text. This will ensure that you hit all your keywords and provide the information your users require.
5) Utilize social media
Google has confirmed that a social media channel does not directly impact your organic SEO rankings. However, evidence suggests that social signals generated by channels are influential.
Social media’s shareability and visibility increase, and the likes and sharing create social signals that could potentially:
- Increase visibility by spreading the content
- Increase brand recognition and reputation
- Increase the lifespan of your posts
- Organic traffic should be increased
There are several effective ways that social media can be used to increase your SEO.
- Make sure your blog is up-to-date. Include share buttons in every post. Bloomtools clients automatically have these.
- Ask people for their opinions.
- You can host a contest on social media, asking people to share and like your post.
- Mention other local businesses you may work within your posts.
- Engage your audience. Keep an eye on any comments or questions you receive.
An SEO Health Check will help you determine which areas are performing well and where you need to make improvements according to the experts at SEO London.