5 Tips For Finding New Customers for Your Small Business
So, you started a business of your very own, and now all you need are customers. First of all, congratulations on your new venture! If only starting a business was enough to ensure that you could bring in customers. Unfortunately, it’s not. You’ll have to attract people by using smart marketing methods, and convince them why you’re a better choice than the competition. Let’s dive in.
Always Carry Business Cards
You never know who you can meet throughout the day. It’s important that you’re prepared to pitch your business at any given moment. So, always carry a great business card that is memorable and full of all the right information. Don’t be shy to pass your business card out as needed, and tell people what you do and where you’re located. People are more likely to visit your business if they met you in person than if they were to see your ad somewhere. So get some business cards printed and get busy!
Have a Sale
If there’s one thing every demographic loves, it’s a good deal. Having a sale or promotion is a fantastic way to get people in the door. Whether it’s an introductory percentage off, or a buy-one get-one-free deal, the idea is to give people an incentive for checking out your new business.
Whether you’re a brick-and-mortar store, or online, this can be an incredibly effective method for creating loyal customers.
Start a Referral Program
One of your best business sources can be referrals. Ask current customers to refer you to their friends and family for something in return. Some businesses have great success offering a discount to the referral source as well as the new customer that they bring in. The more they benefit from a referral, the more likely they are to market for you and push your product or services.
Attract People to Your Website
Statistics show that over 50% of Google users use it to search for businesses. That means that when people search for whatever you’re selling or providing as a service, your name should pop up. The best way to do this is to get to know how Google search results work. From learning about SEO keywords to paying for online advertising in places where your ideal client may be, the idea is to expand your online visibility to increase your brand awareness.
Keep an Eye On Review Sites
There are many different review sites where your business may be listed. It’s important that you pay attention to these websites and ensure that you have a good rating. If there is an unfavorable review, always make sure that you answer it. One of the most effective ways to bring in new customers is by creating a positive online reputation for yourself through five-star reviews.