E-commerce UX best practices: Make the most of your product tabs
User experience is far more than just mobile-friendliness and intuitive navigation. It’s also about the way your product tabs are designed – what kind of information and additional features they offer. The better your product tabs are, the more deals you can close. Let’s have a look at the crucial elements of well-designed product tabs.
From many perspectives, product tabs are more important than your home page. That’s because here, the majority of purchasing decisions happen. If your product pages are well-designed, more people will be eager to place an order. However, in order to satisfy users browsing your product pages, you need to provide them with several important elements. Let’s have a look at them.
It all starts with a straightforward layout. You need all the crucial information, such as:
- The brand and product name
- Major technical details
- Offered benefits
- Price and availability
To be clearly visible and easy to find. High-quality product images are also essential. Enable photo enlargement to offer your customers a way to get acquainted with all the product details. This way, you give your UX a boost and lower the risk of product returns at the same time.
An exhausting product description is also of the essence. Make sure you include all the relevant information, especially colour, size, configuration, and major features. If you can add user-generated content (customers’ reviews and rates), that’s even better.
Lastly, you need to concentrate on the “buy now” (or CTA) button. CTA (call to action) buttons are your must-haves on every effective product page. A good CTA is a button that contrasts with the rest of the e-commerce website without obstructing navigation in any way. CTA phrases on a product page could be:
- Buy now
- Add to cart
- Create an account
Make it large enough to click on mobile devices and eye-catching (a vibrant, contrasting colour such as red or orange is a good idea).
Enter as much product information as you can into structured attributes. This way, you can use them as filters in the search engine, allowing customers to easily find the product they’re after. For example, if you’re selling outdoor gear, you can categorise products in your offer by the membrane type.
Generally speaking, it’s a good idea to allow your customers to compare two or more products. However, to ensure such an option, you need to maintain consistency and logic in the distribution of product information. This takes some effort concerning the product data architecture and attributes, but it is definitely worth your attention.
Anticipate user questions
Although your product tabs should be exhaustive, still, you need to provide your customers with easy and quick contact with your customer service team in case they need additional information, e.g., about the delivery or returns. You can provide a chat box in every product tab or, if you can afford that, create a chatbot to answer the most frequent questions. Such a chatbot should also offer the option to switch to a human employee.
You can go further and make your product tabs even more attractive. Let’s start with nice-to-have elements. They are not necessary but certainly improve the shopping experience. You can be sure your customers will appreciate your store for providing them. These elements are, for example:
- Additional product images (detailed views, animated images of the product in use) or 360 presentations
- Product videos
- Related product recommendations
- A wish list
- Subscription purchases (if you’re selling products people buy regularly)
They are reserved primarily for the biggest stores with large development budgets, as implementing these features requires a significant investment. Some of the fancy features are as follows:
- Virtual try-on (this feature is available thanks to augmented reality)
- Voice search and smart assistants
- The search by image option
- Subscription purchases
- Product customisation
Granted, implementing all of the proposed ideas can take some time and investment. But it’s surely worth your time, as all these elements will help you sell more products and have more loyal customers. And isn’t that what e-commerce is all about? If you need help with implementing changes in your store, you can get in touch with an NoaIgnite E-commerce offer