Digital Marketing Trends That Are Transforming Business in 2020

Digital marketing techniques continuously change. So, if you want to stay ahead of the game, you need to keep up-to-date with the latest trends. Check out the digital marketing trends that are transforming business in 2020.

Marketing Software

Although marketing software has been available for many years, it is getting better all the time. According to a report from The Winterberry Group, on average, marketers use 12 different tools to manage their marketing. So, it should not be surprising to learn that marketing agency management software has upped its game to provide all those various tools in one place. The latest software options now allow you to create and customize proposals, use SEO features in the same place you do your reporting, budgeting and invoicing, and complete many other tasks by using just one software package. With the use of marketing software automation, you can do more for your business.

Video Marketing

Many marketers are waking up to the fact that video marketing increases engagement and awareness of brands. When used in conjunction with written content like blogs and articles, video marketing provides you with an advanced level of flexibility and creative opportunity. Quite simply, using videos as part of your marketing strategy engages potential customers much more than a text-based article because it is quick, visually appealing, and easy to consume. According to a study by Wyzowl, 94% of video marketers say videos have increased user understanding of their products and services. Customer retention is the backbone of successful businesses, and video marketing can help you to achieve excellent consumer retention.

Social Commerce

Social commerce refers to purchasing products directly through social media posts or advertisements. Although shoppable social media posts have been around for a little while now, since Instagram Checkout launched in 2019, social commerce is quickly gaining more attention. This trend makes complete sense. Shoppers are much more likely to buy products or services if they do not have to complete various steps and go to external sites.


Influencer marketing has been a popular trend for some time. But it typically revolves around big-time influencers calling the shots. That means it can be difficult for small and medium-sized companies to get their products or services into the hands of the top influencers. Therefore, the newest trend is for smaller businesses to work with smaller influencers so they do not have to compete with global enterprises. Micro-influencing is more affordable, and micro-influencers often achieve a better engagement rate than the most popular influencers. According to a study by Adweek, micro-influencers who have around 30,000 followers have a 60% higher engagement rate and are 6.7 times more cost-effective than influencers with a higher number of followers.

Niche Social Media Platforms

Although Facebook and Twitter remain useful platforms for marketing, they are slowly losing their social media dominance. Alternative social media channels are starting to see very promising growth levels, and you can expect to see those levels rise more and more in 2020 and beyond. If you start using those lesser-known sites now, you should see it paying off over the next few years.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.