5 Types of Compelling Content to Write for Your Small Business Blog

One Blog Post = Lifetime of Value for Your Customers – Hubspot

I’ve been blogging for over 2 years now (man does time fly) and believe me when I tell you that it has been a journey. 

I’ve had my ups and a lot of downs, but one thing’s for sure is that blogging…mixed with social media marketing and content marketing has been instrumental in getting more traffic to my site and visibility for the Small Business Sense brand.

I decided to write this blog post today to one: stress the importance of blogging and content marketing for business purposes and two: to give beginners, give you a reference point for pillar content that you can create for your business blog.

Sure, there are a million ways to skin this cat…(with creating content that is) however, these are 5 types of blog posts that are known to drive traffic to your website and generate a lot of shares on social media. 

What is Compelling Content?

Pillar content is essentially blog posts that as Singlegrain.com stateswill solidify your blog’s reputation as a go-to source for good content within your industry”.

These blog posts are in-depth articles that solve a specific problem that customers in your niche are having.

Pillar content is well researched, well written, increases engagement and is the type of information that will attract “repeat” visitors to your site over and over again.

Types of Compelling Content to Write for Small Business Blog

Pillar Post 1: How To Guides

How to posts or guides serve as mini-tutorials on topics in your niche.  These posts go into detail about a specific subject matter much like a mini-instructional guide that will help your readers accomplish a certain task.

As an example, I recently created a definitive guide to creating a small business email newsletter for my readers here that walks readers new to email marketing, the exact steps that they should take to create an email newsletter for their businesses.

For ideas on the types of how to posts that you can create for your blog you can do the following:

  • Take look at the most frequently asked questions in your niche and develop how to guides based on these topics.
  • Visit sites like Quora and Yahoo Answers to scan for problems that people are having in your niche.

As an example if you’re in the email marketing industry, with Quora, you can simply, head over to the site, type in “Email Newsletter” then start scanning for questions that people have submitted about email newsletters

Here’s a screenshot of questions that I’ve found from the site surround email newsletters:

Quora Screenshot

Quora Screenshot

As you can see based on the screenshot, you can easily write a how to guide on planning out monthly content for a newsletter.

Some Examples of How To Guides Include: 

Pillar Post 2: The List Based Post

These are one of the most popular types of content that you can easily create for your blog. The reason that blog readers love list based posts is because they are easy to digest and scan over.

With these posts, you can create list based posts that help readers in your target market accomplish a specific goal, tools that they can use to work smarter and more.

Some examples of list based posts are:

Pillar Post 3:  The Statistical Based Post

These are some of my favorite types of posts to put together.  Every year there is statistical information published and also reports generated about trends in different industries. 

I usually review these reports to gather data and stats that can be used in my blog posts.

For example, one of my most popular posts “20 Compelling Reasons Small Businesses Should Blog” is an example of a statistical based content that readers raved about. 

Other Examples:

  • 25 Mind Blowing Email Marketing Stats (Salesforce)
  • 25 Direct Marketing Statistics Prove Direct Mail Works (Compu-Mail)

Pillar Post 4:  Quick Reference Guides

This post will give your readers a set of tips on how to do something faster, quicker and better.  

This post doesn’t have to be as in depth as the how to guide, but rather give the short and sweet on how to accomplish a certain goal for a specific topic.

Some examples of Quick Reference Guides:


Pillar Post 5:  The Resource Roundup and Curated Post

Content curation is a huge deal these days.  I always say that there is no sense in reinventing the wheel when it comes to content marketing and even blogging for that matter.

There is an abundance of information out there on the web today from other sites in your industry that you can put to use in your blog posts using tools like Feedly.

The resource roundup and curated content post does just that.  Here, you can easily scan through some of the most popular posts from other in your industry and add those posts into a “Curated Post” for your own blog.

Examples of resource roundup and curated posts are:

  • 45 Tweetable Quotes About Creativity to Inspire Your Next Big(Impactbnd.com)
  • The Monthly Small Business Roundup (Small Business Sense)


3 Tools that Will Help You Write Better Content 

There are several tools that I use to blog smarter and they are as follows:

1.   FeedlyMy favorite trend tracking tool and resource that I use to keep up with what’s going on in my industry.

Feedly Dashboard

2.  The Best Spinner a resource that I use to find the right words and phrases to use in my content. What it does is take my original words and changes it to different content that I can use in my blog posts. Here’s a screenshot of how it works:

The Best Spinner Software

The Best Spinner Software

3.  The Tweak Your Biz Blog Post Title Generator one of my favorite and recommended blog post title generators that I use often.

You simply add the keywords and phrases that you want to use in your blog post and this tool will then generate titles that you can use for your content.

Here’s how it works:

Tweak Your Biz Title Generator

How to Get the Most Out of Your Pillar Content

Here are some ideas for getting the most out of your pillar posts:

  • Create attractive images for them. Canva is the resource that I use to create my blog posts images
  • Promote them multiple times on your social media networks
  • Interlink them with other content that you’ve written on your blog

There you have it..a list of 5 types of pillar content that you can write for your small business blog.

Need help with creating a blogging and content marketing strategy for your small business? I’m here to help!

Content that I’ve written has been linked to and featured in various news outlets including the New York Times, Small Business Trends. Business Insider and the Wisestamp blog.

How to Setup a Consultation

Send me an email to torkad@gmail[dot]com to setup a time to chat. I look forward to working with you!

If you enjoyed this post, please be sure to share it with your friends on social media! Thanks peeps…

Check out The Best Spinner in Action

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.