Common Myths Associated With Search Engine Optimization

Everyone is familiar with Search Engine Optimization, and most businesses are already executing it to jumpstart their business and get a significant presence on the internet. Regardless of the excessive knowledge about SEO, many marketers are still not utilizing it correctly. 

Numerous SEO-related myths are present in the market that restricts businesses from making the best out of it and enhancing their business.

So, without any delay, let’s talk about the Common SEO Myths that you must know before putting your efforts into this strategy.

Influencer Marketing Doesn’t Benefit SEO: It is a big blunder if you believe SEO and Influencer marketing do not correlate. Interestingly, influencer marketing doesn’t directly affect your SEO, but the final results are above expectation. The reality is Influencer Marketing benefits SEO indirectly. Influencer marketing helps to build trust and generate quality backlinks that have a strong impact on search engine rankings.

NOTE: It’s essential to work with solid and eligible influencers to generate expected results. E.g., Emilie Haney is a popular name, photographer, and freelance writer.

Link Velocity Still Works: It’s false to say that if you continue greeting excessive links frequently, it will deliver you quick search rankings. Instead, the pace of creating backlinks has no impact on your ranking fluctuations. The quality of backlinks matters over count. So, if you are still focused on generating bulk backlinks regardless of their quality, your efforts are not worth the results.

Social Signals are Ranking Factor: Today, numerous blogs have a strong discussion about whether social signals are considered as the ranking factor or not. Many of you still believe that Google deeply analyzes the number of followers you own across various social platforms. However, there isn’t any relation between the number of followers and search engine rankings. In 2014, Google confessed that they don’t consider social signals to alter your search rankings.

Content Doesn’t Matter: You are losing a significant section of the organic results if you still think that content doesn’t matter at all. Content is the best mode to measure the relevance of your website and its authority with its purpose. Content helps Google to understand better where and why you should be ranked. So, content still plays a significant role in upbringing your search engine results.

SEO is a One Time Investment: Search Engine Optimization clearly means you optimize your website as per search engine and user’s standards. With time, your optimization is done that delivers you good rankings. However, this doesn’t mean you should end up working on the SEO part once you have achieved your desired rankings. SEO is an ongoing process that helps you first achieve the rankings in search engines and then maintain it to continue getting good traffic and sales.

With that said, you should now start executing your SEO strategy and omit the above-listed myths about SEO. If you are one of the businesses that believe any of the above-given SEO myths, you should research thoroughly and eliminate all such myths from your business promotion.

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