Bringing Product Packaging and Printing In-House: A Checklist of Key Considerations

In today’s competitive business landscape, companies seek ways to improve their bottom line and streamline their operations. One way to do this is by bringing product packaging and printing in-house. By introducing printing in-house and bringing product packaging, companies can have more control over their branding, improve turnaround times, and save money on outsourcing costs.

However, bringing product packaging and printing in-house is not a decision to be taken lightly. There are many key considerations that companies need to take into account before leaping. This article will provide a comprehensive checklist of these key considerations, covering everything from equipment and staffing needs to budgeting and training requirements.

Whether you are a small or larger business, this article will guide you to bring product packaging and printing in-house.

1. Budget and Cost Analysis

It is a critical aspect that companies must consider carefully. Several expenses are involved, including the purchase of equipment, maintenance costs, staffing, and training expenses. Therefore, companies must assess their financial capabilities to determine whether bringing these processes in-house is feasible.

A comprehensive cost analysis should determine the actual cost of in-house packaging and printing. This analysis should consider the initial costs of purchasing equipment and the ongoing expenses such as maintenance, repairs, and equipment replacement.

Additionally, companies must factor in the cost of hiring and training personnel to operate the equipment and manage the processes.

While on-site printing and packaging may initially appear more expensive than outsourcing, companies must also consider the potential long-term cost savings. By bringing these processes in-house, companies can avoid outsourcing fees, improve efficiency, and potentially reduce costs associated with shipping and handling.

2. Space and Equipment Requirements

Companies must ensure that they have adequate space to house the equipment and accommodate the workflow of the packaging and printing processes. Additionally, they must have the necessary equipment to carry out the operations efficiently.

The vinyl printer and vinyl cutter are two essential pieces of equipment for on-premise product printing, labeling, and packaging. The vinyl printer prints graphics and images on vinyl sheets, which can then be applied to various surfaces, such as packaging materials or products. The vinyl cutter cuts the vinyl sheets into the desired shapes and sizes.

Many options are available on the market when choosing from a range of vinyl cutters, including SignWareHouse. They offer a range of vinyl cutters brands, including Roland DG, Graphtec, Mutoh, Vinyl Express, Q-Series, and MUSE.

The website features a wide selection of cutters, with prices ranging from $349 for a basic model to $27,995 for a premium package that includes both a printer and a cutter. It’s important to assess your budget and requirements to determine the best option for you.

Companies must ensure that they have enough space to accommodate these equipment pieces and associated accessories, such as rolls of vinyl sheets and cutting blades. The vinyl printer and cutter also require a stable power supply and proper ventilation to ensure their safe and efficient operation.

3. Staffing and Training

Companies must have qualified personnel to operate the equipment and manage the processes effectively. However, hiring and training staff can be a significant expense, so it’s crucial to carefully consider the staffing needs before deciding.

Training is also an essential factor that cannot be overlooked. Properly trained personnel can ensure the processes run smoothly, with minimal downtime and errors. Training should cover everything from equipment operation and maintenance to safety protocols and quality control measures.

According to Statista, large enterprises invested heavily from 2017 to 2020. However, the figure has been decreasing since then. Also, mid-size companies in the US invest an average of 71 hours in total on training per employee.

With staff training one of the most crucial factors in employee development, it is often considered low on the priority list in many organizations.

4. Quality Control and Regulatory Compliance

Companies must ensure their products meet the required quality standards and comply with the relevant regulatory guidelines. Failure to do so can result in reputational damage, legal action, and financial losses.

To maintain quality control and regulatory compliance, companies must implement robust quality control measures and have a thorough understanding of the regulatory requirements in their industry. It includes monitoring production processes, testing products, and conducting regular audits to identify and rectify issues.

The data emphasize the significance of quality control in ensuring customer satisfaction and brand loyalty. For example, a survey by Zendesk found that 75% of customers are willing to pay more for a product that offers an exceptional customer experience, which includes quality products and reliable services. 

It implies that if you can provide an unparalleled experience, you have the flexibility to increase your prices.

5. Inventory and Supply Chain Management

Companies must clearly understand their inventory needs and supply chain processes. Through this, they ensure they have an adequate supply of raw and packaging materials to meet their production requirements.

Effective inventory and supply chain management can help companies avoid production delays and reduce the risk of running out of essential materials. It includes maintaining accurate inventory records, establishing reliable supplier relationships, and implementing efficient logistics.

Moreover, in-house production can affect the entire supply chain, from sourcing raw materials to delivering the finished products to customers. Therefore, companies must consider the implications of bringing these processes in-house on their existing supply chain and logistics operations.

6. Marketing and Branding Opportunities

In-house printing allows for greater control over the design and production of packaging materials, which can be used to enhance brand identity and create a unique customer experience. Companies can also use in-house printing to offer customized packaging and promotional materials for special events and product launches.

In addition, in-house printing can promote environmentally friendly practices by using sustainable materials and implementing eco-friendly production processes.

The significance of marketing and branding is unmatched in driving business growth. According to Salsify, around 46% of US consumers are ready to pay more for the brand they trust and believe in. The data emphasize the importance of marketing and branding in driving business growth and building customer loyalty.

Consider the Key Considerations Carefully

Bringing product packaging and printing in-house offers companies numerous benefits, including greater control over the production process, cost savings, and marketing opportunities. However, before deciding, companies must carefully consider several key factors.

By carefully considering the above provided key considerations, companies can make informed decisions and reap the benefits of bringing product packaging and printing in-house.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.