Breaking Down Business: How To Work Out Why Your Products Aren’t Selling

In business, one topic that is not always clear is why your products are not selling. When goods are flying off the shelf, it is generally helpful to know why this is the case. If you know what drives this popularity, you can replicate your success again and again. At the end of the day, however, you are still making money even if you do not understand why people love your business. However, when things are not selling, you need to find out why. Your business depends on it!

Therefore, knowing how to price a product and how to determine why products are not selling are essential skills for every business owner. Unfortunately, these questions do not always have easy answers. But informing yourself with some background information will help you turn things around and get your products moving.

Let’s look at some of the main reasons why your products are not selling.


Prices Are Too High

One of the most obvious reasons why your product is likely not selling is because its listed price is too high. Unfortunately, “too high” means something different for every business owner. And there are a lot of factors that ultimately play a role in settling on a final product. Even your brand, for example, can increase the asking price of your goods if it is established and well-known.

Experiment a bit if you suspect that the price point of your product is too high. Lowering prices to see if there is an uptick in demand for your product is a sensible solution.


Customers Do Not Understand

Most products are straightforward. Customers can see that such products will address a real need that they have. However, if something is new and unfamiliar, it can take some extra explaining to demonstrate and convince customers that a product can help them.

If your products are innovative and do not have clear parallels in other businesses, then congratulations! Your products may not be selling, but if they still provide real value to customers, though they just cannot see this yet, simply try refining your sales approach to better explain what your product is and does.


Customers Have Not Heard Of It

Sometimes, you just need to do a better job of getting the word out about your products. In many cases, the pricing of products is fine though your target audience simply does not know about your business. In this case, spend some time reflecting on your marketing strategies. Make sure you are active across social media platforms and explore the world of SEO to start driving traffic to your site.


Prices Are Too Low

Paradoxically, low prices can be a turn off for consumers as well. Low prices signal to consumers that the quality of your goods cannot be high. If the quality was high, they reason, then you should be charging more. In these cases, raising your prices will actually see an increase in the demand for the product. If your prices are already low in your estimation, then try raising them a bit to see if this helps.


Your Design And Branding Is All Wrong

Customers are attracted to doing business with businesses that exude professionalism and trustworthiness. Regardless of all the other factors that go into making a great brand, your business needs to convey a positive impression on your target audience. Make sure that your brand messaging, website design, and customer service are all taken seriously by your team. These all play a role in how your business is perceived and will factor into whether a potential customer opts for your products or those of your competitors.


Flying Off The Shelf

If you find that your products are not selling, the solution can often be fixed quickly if you identify the problem. Consider these points here and try out some of the recommended solutions. You are sure to see an uptick in demand if you take the time to make some changes.

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.