Will The eCommerce Shift Last?

Social-distancing measures have forced many workers to manage their responsibilities from the confines of their own home, which in turn led many retailers to pivot to eCommerce operations with greater enthusiasm than ever before. Many in the retail industry have been quick to point out the immense benefits related to eCommerce, but others continue to […]

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Understanding Safety Means Reopening Your Business The Smart Way

States across the nation have started to relax government-ordered closures and stay-at-home directives related to the novel coronavirus (COVID-19). Depending on the state, businesses such as surgical centers, dental offices, restaurants, movie theatres, gyms, golf courses, and salons will be allowed to reopen soon, or have already been allowed to resume operations. However, regardless of […]

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Tips to Boost Google Ads Campaigns

Businesses are trying to reach as many potential customers as they can. And doing so without proper marketing strategy would be impossible. However, not every brand is willing to give pay-per-click a chance. Instead, they focus on social media marketing and search engine optimization. PPC is a good way to reach an audience that you […]

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5 Tips for Hosting a Virtual Event for Your Business

With the outbreak of COVID-19, there are many businesses who have pivoted their marketing efforts to include new digital strategies. With quarantine and self-isolation in full effect, many businesses can no longer turn to their tried-and-true tactics—particularly brick and mortar retailers. Because of this, they are using a variety of different ways to increase engagement, […]

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