Benefits of Facebook Advertising: 5 Reasons Your Business Needs it

The average Facebook user will click on 11 ads per month.

That’s significant, considering more than 1 billion people use Facebook daily.

Knowing this, it’s no wonder business owners are using Facebook ads to grow their business, however, the number of users is only one of many benefits of Facebook advertising.

Here is an in-depth look at why your business should use Facebook ads.

Why Use Facebook?

Facebook’s mission is:

“Give people the power to build community and bring the world closer together.”

Since 2004, Facebook has been doing exactly that.

Facebook is the largest social media platform with one of the most highly engaged audiences of all time. 

It is the ideal platform for building a community and growing a business, through social sharing and advertising. 

Micro-Targeting

One of the many benefits of Facebook advertising is the accuracy in which you can target your ideal customer. 

You can target using:

  • Core Audiences: based on location, demographics, behavior, previous engagement and connections.
  • Lookalike Audiences: people who have a similar profile to current customers.

With all of these targeting options, you can easily reach your target market.

Cost-Effectiveness

Using Facebook ads does have a learning curve, but once you find your sweet spot, you will be able to run ads on a relatively small budget. 

Facebook ads are usually cheaper than Google ads but provide an equally robust advertising experience.

Overall, using Facebook ads are a cost-effective way to grow your business.

Extensive Audience 

One of the major benefits of advertising on Facebook is the number of people you can reach any given day. 

Billions of people use Facebook every month.

Even a tiny slice of that pie can mean enormous growth for your business, in a relatively short amount of time. 

Remarketing

It takes up to 13 touchpoints to turn a curious visitor into a qualified lead.  

Facebook remarketing is a great way to add in extra touchpoints.

The remarketing feature allows you to retarget ads on Facebook to anyone who has already visited your website.

You can create specific ads just for these visitors and cultivate a personal relationship with your brand.

Incredible Analytics

One of the most popular benefits of Facebook for business is the advertising analytics. 

Some of what you can analyze include: 

  • Reach
  • Engagement
  • Clicks
  • Conversions
  • Likes
  • Sales 

Facebook analytics are designed to give you all the information you need to build more effective and profitable ads.

Tips For Using Facebook Ads

Ready to try Facebook ads? Here are a few tips to help you get started:

  • Be disruptive: give people who are scrolling through their feed a reason to stop and click. Make your ad stand out instead of blending in with all the rest.
  • Test everything: build the most effective ad by testing every element until you reach the perfect combination.
  • Use a mobile-first approach: most people browse using their mobile devices so taking a mobile-first approach will help you reach your potential customers where they are.

Benefits Of Facebook Advertising: The Bottom Line

Micro-targeting, remarketing, reaching an extensive audience, using awesome analytics and doing all of that for a reasonable price are some of the many benefits of Facebook advertising. 

Why not try it for yourself?

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Adam Hansen