Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

5 Factors That Affect SME Lending Success

Many nations’ economic development depends significantly on SMEs. They increase the number of employment opportunities, introduce more products and services into the market, produce wealth for many people, and are the major forces behind the prosperity of the national economy. Access to financing is essential for small and medium-sized businesses (SMEs) to develop and operate […]

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The 5 Most Important SEO Trends for 2023

Ranking high on organic search is critical for any online business. But Google’s algorithm changes mean that trends change quickly, making it tough to know which to prioritize. To help your business stay on top of critical metrics for the coming year, professional SEO consultants Content Drive have put together the top 5 SEO trends that will […]

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Color Psychology: The Business of Better Marketing

Making small businesses stand out is key when it comes to competing with other forces in the industry.  Implementing color psychology can propel businesses to a new level of success.  Color rules the world, influencing emotions, opinions, and reactions.  Certain colors can impact consumer decisions; in fact, color influences between 62% and 90% of purchasing […]

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Things to Know About Passive Real Estate Equity Investment

Investing in real estate is a profitable deal; no wonder many people choose to invest in properties. It promises a steady cash flow, offers long-term security, has tax advantages, protects against inflation, and is a source of passive income.  Real estate investment is of various types, including residential, commercial, industrial, and raw land. Although commercial […]

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6 Key Elements of B2B Brand Visual Identity For Small Businesses

Branding means establishing a consistent image or message across different media platforms. For example, your logo, fonts, colours, and images convey a specific message or impression. Creating a strong B2B visual identity as mentioned by Adience isn’t only important for big companies. Small businesses also benefit from having their own branded identities. When consumers see […]

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