Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

Programmatic Advertising – What It Is and How It Works

Before we discuss programmatic advertising, it’s important to understand what it is and how it works. There are two main types of data used in programmatic advertising: first-party data and second-party data. First-party data comes from the advertiser, while second-party data is collected by a third-party agency. Neither type is completely private, and third-party data […]

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3 Types Of CRM Software And Their Uses

CRM software is a critical tool for businesses, but it can be challenging to determine which type is best for your needs. You need to consider the size of your company, the features you need, and how much you’re willing to spend. We’ve created a guide to help you decide which type of CRM software […]

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How to Securely Manage Business Documents

Businesses are built on the foundation of valuable data. So, naturally, they must consider document security their top priority. Transferring, editing, and sharing documents can expose companies to countless security risks. A lack of a secure document management system is directly associated with heavy financial and reputational losses and compliance issues. In addition, it can […]

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4 Ways Small-Business Owners Can Prepare for 2023

As 2022 winds down, the roughly 32 million small-business owners throughout the U.S. have no doubt begun exploring ways to prepare for the new year. Whether these entrepreneurs want to build on this year’s successes or need to correct course in order to achieve more in 2023, preparation is vital. With that in mind, here […]

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The Metaverse and NFT Licensing Protocol

Licensing your virtual artistic and intellectual property on the appropriate blockchain The legal difficulties that blockchain, non-fungible tokens (NFTs), and the metaverse present are becoming more and more in the spotlight as usage of these new technologies develops. For dealers, purchasers, and trademark owners alike, not knowing intellectual property rights in a virtual environment can […]

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