Cyndy Lane

Author Archives: Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.

What Is IVR and Why Your Business May Need It

Nowadays, whenever you call a business or a service it’s rare to have someone pick up the phone without going through an automated selection process first. This is called Interactive Voice Response (or IVR) and is a practice used to help customers reach the right person or get the right information without lengthy waiting periods.  […]

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Differences between Helium 10 and Jungle Scout

The Amazon seller has several very practical and versatile tools to manage sales, find the products to sell and get the necessary information to plan promotion and sales strategies to beat the competition and increase the number of transactions.  Among the available software solutions are Helium 10 and Jungles Scout, two of the best software […]

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Raising the Bar: 8 Essential IT Solutions for Small Businesses

The business world as we know it today is governed by technology. In fact, many businesses would not be able to operate successfully without the internet and certain integrative technologies that their businesses rely on.  While some technologies are designed to increase productivity, others are used for customer interaction. However, the one underlying premise behind […]

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