Cyndy Lane
Author Archives: Cyndy Lane
Cyndy Lane
The Ultimate Guide to Renovating Your Retail Store
Renovating your retail store can be both exciting and rewarding. Your store’s exterior and interior design are a crucial part of your overall brand experience. While remodeling your store can be a big investment, the difference it makes for both customers and employees can be well worth it. If you’re considering renovating your store, our […]
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What is a Commerce Platform? How They Enable Better Business
From manual cash registers to the first on-premise point of sale software to cloud-based point of sale systems, the way retailers and restaurateurs do business has greatly evolved over the years. The next step? Transitioning to a fully connected commerce platform for synchronized control over every part of a business. With a commerce platform, business […]
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8 Practical Tips for Marketing to Your Local Community
Local marketing is all about being seen, heard and found by your ideal customers. Great products, a great location, and yes, even competitive prices, are not enough to drive sales if you can’t get the word out about your store. Whether you’ve just opened your first store or you’re looking to refresh some of your […]
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12 Marketing and Promotion Ideas for Retailers
Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It can also be used to differentiate yourself from your competition. Fortunately, marketing isn’t just a luxury for large businesses with big budgets. There are tons of marketing options that can help retail businesses in every industry […]
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Rooted in Culture: How Hispanic Businesses Amplify their Heritage
From a Mexican restaurant with Caribbean and South American influences in Boston, to a Latin American resort wear and swimwear store in Miami, Hispanic businesses come in all shapes and sizes. They are also one of the fastest growing business groups in the United States. The number of Latino businesses in the US grew 34 […]
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Everything Retailers Need to Know about Buy Now, Pay Later
In 2015, a new way to pay swept eCommerce. Called buy now, pay later (shortened to BNPL), it was defined by payments in four installments, with little to no interest and minimal credit checks. As BNPL services launched across Australia, Europe and North America, this new way to balance a budget caught the eyes of […]
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“Failure is a fact of life. The key is to keep going”: Fred Sirieix on employing ex-offenders, technology and the art of service
Generosity is integral to hospitality.Few people understand this better than Fred Sirieix, who through a seasoned career as maitre d’ in top UK restaurants has earned his stripes as an authority on customer experience. His modus operandi is simple yet effective: he helps restaurants achieve excellence by perfecting each touchpoint in the customer journey, and […]
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What are the Front of House Positions in a Restaurant?
Every successful restaurant needs a top-notch front of house restaurant staff to ensure that everything is running smoothly, and customers are completely satisfied from the moment they walk through the door. Your restaurant’s front of house team should be composed of workers with a variety of skills and talents, so finding the best person for […]
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11 Most Famous Chefs in the World and Their Claims to Fame
Who do you automatically think of when someone says the word chef? Depending on the kind of TV shows someone watches and how skilled of a cook they are, you might get several different answers featuring chefs with differing levels of fame. If you’re an aspiring chef yourself, take a look at the most famous […]
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Should I Be Claiming All Of My Tips? Advice for Restaurant Servers
As a server in the US, you likely rely on tips from guests as the bulk of your income. The question is, should you be claiming all your tips? (Spoiler alert: yes, you should.) Not only is it illegal not to, but it may hurt your income in the long run. Before you leave a […]
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