Consistency is King: Amazing Reasons why Brand Consistency is Vital for Your Company

Creating a strong and recognizable brand is one of the biggest challenges all businesses face. It’s easy to look at corporate giants such as Apple or Coca-Cola and convince yourself that all you need is an eye-catching logo when in truth brand identity and consistency is so much more than that. 

Your brand and company identity is an extension of your company values and what makes your firm stand apart from your competitors. Your brand needs to be applied everywhere, across all platforms throughout your business. But, over time and as your company evolves, your brand identity and consistency can easily become lost. 

Mismatched logos, font variations on your website and social media, mission statements that don’t quite match…it can seem like a simple oversight, but in truth, your lack of brand consistency is sending a poor message to your customers – that your attention to detail is lacking and your honesty and credibility is dubious.

Here we’ll explore some amazing reasons why brand consistency is vital for your business.

It helps you build trust

As mentioned above, a lack of consistency within your business branding can raise red flags for some potential clients. When you take the time to focus on your branding and keep it consistent across all platforms you’re showcasing your brand identity and advertising that customers can expect high levels of quality and trust whenever they interact with you. Building brand consistency isn’t always easy, which is why more people than ever are turning to to create easy to manage brand guidelines that can be used to communicate your brand identity, effortlessly. Strengthening company loyalty has never been simpler.  

It helps you stand apart from your competitors

No matter what industry you’re in, when it comes to engaging with clients and building on your customer base, you’re probably fighting for elbow room. In truth, when you build a consistent and high-quality brand identity it doesn’t matter how saturated your industry is. The recognition customers place with your brand could mean the difference between choosing your company rather than a competitor. Keeping your brand consistent will always make you more attractive to clients. 

It helps create an emotive relationship

A strong and consistent brand identity, combined with regular posts, positive messages directed at your chosen demographic, and of course a great customer experience will help clients associate your logo, your colors, your imagery and your tone with something positive and enjoyable. If you make your customers and potential customers feel happy and engaged, then they’re more likely to make a purchase and recommend you to their friends and family. 

Final thoughts…

Keeping your company brand consistent and well communicated will keep your clients coming back for more. It helps to build trust, reinforces your company message and helps potential customers to see that you’re an authority in your chosen industry. A poorly mishandled brand will struggle to stand apart from its competitors and evoke a sense of trust online.

Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.