Cyndy Lane
Author Archives: Cyndy Lane
Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.
You might consider opening your own brewery with increasing craft brewery numbers. But there are a lot of things to consider before diving in – market saturation, your personal industry experience and overall cost are just a few of the major considerations. We’ve broken down some industry numbers on the craft beer scene and talked […]
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A lot can be learned by staying on top of what’s happening in the restaurant industry at large and in your particular segment of it. Restaurant magazines are a great way to stay informed. There are many resources available online for restaurateurs. However, it can be overwhelming to sort through them all. To help, we’ve […]
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Fast ecommerce shipping has become the standard for online shoppers, with big players offering 24 hour—and sometimes even same day—shipping. Fast shipping is what makes online shopping more enjoyable. Free Shipping. Shipping delays and hiccups caused by the overloaded mail system and persistent problems with the global supply chain have caused significant disruptions to independent […]
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Chatbots and text message campaigns aren’t just for big box stores. Your business can still take advantage of the many forms of what’s now known as conversational commerce, no matter what size it is. Conversational commerce isn’t a passing fad, either. Chatbots and livechat are two examples of this trend. The fastest-growing communication channelsThese types […]
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The highest restaurant labor costs are often the most expensive Restaurant ownership costs. Restaurateurs aim to keep labor costs below 20% and 30% of gross revenues. A full-service, white-tablecloth restaurant is likely to have a higher labor cost than a resto. Restaurant with quick serviceBecause they have more employees to provide a higher quality service. […]
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An email newsletter can be one of the most lucrative forms of marketing for your retail company if you do some planning and strategy. Emails, unlike social media posts and videos, are not controlled by an algorithm. They can be optimized easily. Whether you’re just getting started with email marketing or have been at it […]
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The current boom in golf is incredible! Although our green grass facilities have a greater pool of golfers than they’ve enjoyed in many years, there is still a finite number of tee time reservations available every day to accommodate these golfers. With that limited number of tee times available in a single day, it’s vital […]
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Your cloud-based POS systemYou are equipped with dozens of restaurant insights, data and analytics. Every time an employee enters an order, swipes a credit card or closes a check, they’re creating data. Every Yelp review, Facebook post and retweet on Twitter—and even the weather—have an effect on your bottom line. Although individual data may not […]
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Let’s be honest, selling dessert shouldn’t be hard. It’s easy to get your mouth watering just by looking at the sweet treats displayed. However, dessert marketing is the toughest cookie in the restaurant business. If that delicious display of desserts isn’t presented well, it makes getting that final sale a little harder. Your website can […]
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Numerous national coffee shops are fortunate enough to have loyal customers. They allowed Dunkin Donuts and Starbucks to be the most dominant coffee shops in every city block on the East Coast. But how did these coffee shops go about building customer loyalty—what are their coffee shop marketing tactics? A small independent coffee shop has […]
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