8 Social Media Tools to Boost Your ECommerce Business
The eCommerce industry has been growing in leaps in recent years. Many shopping applications and services appear on the market every couple of days, and the main goal of each business owner is to develop the project, attract new customers, create loyal clientele, drive more sales, and get bigger revenue in the future.
As social media is the most effective marketing channel nowadays, it is essential to use the maximum potential of various social media tools to boost your sales and take your business to the next level. Let’s take a closer look at the importance of social media for eCommerce and learn about the most effective and helpful tools for marketing in eCommerce.
The Importance of Social Media for eCommerce
Social media became an integral part of our everyday lives, and it is an amazing marketing channel that can help you to grow and promote your website, shopping app, attract new customers, raise brand awareness, and increase sales. Here are some statistics showing that social media really makes a huge difference.
- By the year 2021, eCommerce sales will attain $4.5 trillion;
- Social media presence gives 32% more sales for eCommerce businesses;
- 74% of customers make their purchasing decisions based on the social media presence of a certain brand;
- 83% of users discover new products through Instagram;
- 44% of people conduct brand research through Instagram.
8 Social Media Tools to Grow ECommerce Business
Today, there are lots of social media marketing tools that can help you to skyrocket your eCommerce business and get tangible results. Here are the most effective social media tools that you should definitely try out.
Audiense Insights
This amazing tool will allow you to know your customers better. Once you understand who are the users visiting your website or app, you will be able to improve your marketing strategy and meet their needs. By knowing customers’ behavior, it will be not a problem to promote your business and build a sustainable client base.
Audiense Insights is an amazing tool that allows you to see reports about your audience based on your criteria. The tool is powered by artificial intelligence, and it can analyze the population, connections between your customers, and their behavior. You will be able to get insight into demographics, personal interests, as well as compare your audience with one of your competitors.
Analisa.io
Instagram is the main social networking service that people use to research brands, browse products, and make purchases. This tool can help you to analyze customers’ activities through Instagram. Analisa.io is also powered by artificial intelligence and can analyze user profiles, as well as hashtags.
You will get an engagement metrics to evaluate your performance and see how your audience reacts. Besides, you will see the dynamics in your likes and comments growth as well. The app will help you to understand what content works better for your customers to shape the further marketing strategy that will bring you success.
With Analisa.io, you can even see at what time your posts get the most of user engagement and discover brands that can collaborate with your business. To sum up, all these amazing functions you will get in one single app.
Canva
Canva is a perfect solution to create amazing visual designs for your social media profiles with ease. You can create different types of visual content and attract customers’ attention. Well-designed images, pictures, photos, infographics tailored for different social media will be available in just a few clicks.
In case you don’t have an in-house graphic designer, this service will help you to create outstanding designs with almost no effort. There are plenty of pre-designed drag-and-drop templates that you can use for your future posts, or create images from scratch and use a huge library of appealing visual elements.
Agorapulse
For building a strong social media presence, any eCommerce business must have accounts on different social media platforms. This tool will help you to manage all these accounts at the same time. Keeping track and responding to all comments and messages on different services may be challenging. Agorapulse will allow you not to miss messages, respond fast, and get notifications once you receive new mentions or replies.
With this tool, you can publish social media posts, reply to comments, get performance reports, and segment your audience for more effective marketing activities. Also, you can create a real-time dashboard that will facilitate the job if you have a large content team. With Agorapulse, you will get everything needed for successful social media management.
BuzzSumo
This tool will be extremely useful for not just maintaining your social media marketing activities but also managing marketing activities in general. BuzzSumo is an outstanding service that allows you to analyze various social media platforms for popular topics and keywords. Thus, you will be able to find influencers related to these topics.
With BuzzSumo, you can analyze your social media performance and evaluate your influence on subscribers. In addition, you can analyze the performance of your competitors. This content marketing tool will help you to improve the content you post on your social media accounts.
Hootsuite
A social media management tool like this one is a perfect solution to take your marketing activities and social media performance to the next level. With Hootsuite, you can schedule and analyze your posts, as well as monitor all the activities on the dashboard. The tool allows you to queue your posts automatically according to the specified schedule and choose the optimal publication time.
The main feature of the Hootsuite is great analytics. You can monitor the performance of different social media accounts on one single dashboard and compare the results simultaneously. With Hootsuite, you can get detailed insight on user behavior, create custom reports, set up filters based on location, language, and so on.
Affable Discovery
Another great tool that can boost your eCommerce business social media performance is Affable. It is an amazing analytics tool, powered by artificial intelligence, that is perfect for analyzing audiences and identifying one for your eCommerce business.
Moreover, you can search for the most relevant influencers based on your custom preferences and requirements. You will get the list of the ten best-matching influencers that you can reach to establish potential collaboration.
Influencers can help you to promote your business, gain new followers, and drive more sales. Finding the right influencers makes a huge difference, and this app can help you with it.
Mention
The last but not the least is an excellent platform that allows analyzing your brand performance on the web. With Mention, you can monitor all your social media accounts, as well as different forums, blogs, and other websites where your brand was mentioned. This tool can monitor more than one billion resources, so you can track all the platforms where people may discuss your brand.
The tool is simple to use, yet has advanced functionality and is customizable. You can also check out the popularity of specific keywords and content topics. Moreover, with Mention, you can keep track of mentions of your competitors on different platforms and websites and get insight into competitors’ performance.
Final Thoughts
As you can see, social media has enormous marketing potential and, by implementing these social media tools, you will be able to take your eCommerce business to the next level and stand out from the crowd of your competitors. Don’t be afraid of trying out new tools for marketing your eCommerce business, and you will see remarkable results.
