7 Effective Plumber Marketing Tips for Increased Leads
The plumbing industry is expected to grow 16% between now and 2026.
While this means homeowners have more options, it provides a considerable challenge for your plumbing business. Now, more than ever, you’ll need to establish a marketing strategy.
Not sure where to begin? Here are seven plumber marketing tactics you can use to generate more leads.
1. Think Strategically
Let’s start by talking about one thing that marketing isn’t. Marketing isn’t plastering your name everywhere in hopes of generating a lead.
Instead, think of marketing like fishing. You have to be strategic with the kinds of tools you use.
Certain tactics work better for catching certain kinds of fish. Likewise, you don’t need to use every marketing tool and platform under the sun.
Instead, you should use data on your market to select a few avenues to better invest your time in.
2. Show, Don’t Tell
Did you know that 90% of users find video content about products helpful?
A great blog post is still a fantastic way to improve your SEO. But don’t let blogging be your company’s only source of creative marketing.
Video content’s popularity continues to grow. So make a YouTube channel for your plumbing company.
3. Become a Social Media Master
Of course, YouTube isn’t the only site you’ll want to put your content on.
Social media provides a great opportunity to generate leads in a fun, informal manner.
Use your social pages to show off your latest promos and specials, highlight your latest work, or cross-post your video content.
Social posts are inherently sharable, and something as small as a customer hitting the ‘share’ button on Facebook could bring in a ton of new business.
4. Offer Discounts and Bonuses
Who doesn’t like a good deal?
Using discounts and promos can be an easy way to drum up business or inspire customers to return.
For first-time customers, offer a free consultation to give them an extra incentive to contact your company.
As for returning clients, you can send periodic coupons for seasonal services. Or offer a referral bonus to encourage them to tell friends about your business.
5. Offer Content That Interests Your Audience
Whether you plan to rely primarily on video content or blog content, ensure that your content is relevant to your audience.
Ask yourself the types of topics you’d like to see covered if you were looking for plumbing services.
How-to guides are always a winner, as are long-form customer testimonials and listicles.
Get creative and don’t be afraid to switch things up from time to time.
6. Spread the Word
An estimated 97% of people read online reviews before making a purchasing decision.
So, as you might expect, building a collection of reviews can do your business a lot of good.
Add your company to listing websites so customers can easily find and read these reviews. The easier it is for a customer to research your business, the likelier they are to do business with you.
7. Partner with an Agency
Marketing isn’t always the easiest thing in the world — especially when you’re trying to run your own small business.
If you find that these tips are too overwhelming or take up too much time, reach out to a Plumber Marketing firm.
Yes, there are, indeed, marketing firms that specialize in helping small plumbing agencies just like yours!
Since they’re targeting the plumbing niche specifically, they’ll have all the resources needed to reach your audience.
Generate More Leads with These Plumber Marketing Tips
There you have it, seven easy plumber marketing tips you can use to generate more leads!
What will you try first? Be sure to let us know, and don’t forget to check out our blog for more great content.