5 ways to determine whether you have a good business idea

Perhaps it comes to you in the quiet of the night, maybe in the shower, on the morning commute, or during a brainstorming session – there’s no mistaking that feeling of enlightenment when a genius idea comes to mind. But how can you be sure you’ve struck gold? Good ideas come and go, but a good business idea is much harder to come by. It holds the potential to grow, attract profit and transform the marketplace. In this post, Quality Company Formations discuss 5 ways of finding out if you are on to a winner with your business idea. Let’s get started.

1. There’s a gap in the market

Is there currently a high demand for your idea, be it a product or service? If the market is growing, then even better! Investors are much more likely to support you if they recognise that your business is likely to grow in the future.

You should carefully research and analyse your target market before making any commitments to launch your idea. Gauge where your idea slots into the market, including how unique and competitive it is. Look for trends, customer preferences, and gaps in the market that your idea can fulfil. Strong demand indicates potential for success.

2. It’s something brand new

Nowadays, it’s difficult to come up with a brand-new idea that hasn’t already been thought of by somebody else. So, if you have thought of something truly unique and innovative, you’ll have a competitive advantage.

While being unique is certainly valuable, it doesn’t necessarily guarantee profit, so it’s important to spend time validating your idea and ensuring that it’s actually feasible and well-received. Conduct market research, gather feedback and assess your idea’s viability with its target market. There are a number of effective ways to do this, including:

  • Surveys and questionnaires: Use online platforms like SurveyMonkey or Google Forms to create surveys and gather insights about customer preferences, needs and opinions relating to your idea. Share the survey through your social media pages, online communities and email.

  • Focus groups: Organise small discussion groups with individuals who represent your target audience. Facilitate conversation around your business idea, allowing participants to share their thoughts, concerns, and suggestions. This can be a productive way to gain qualitative feedback and generate new insights to help develop your idea.

  • Prototyping and testing: If your idea involves a physical product, you might consider creating a prototype or minimum viable product (MVP) to test with your intended customers. Collect feedback on usability, functionality, and overall satisfaction, to identify areas for improvement and refinement.

3. It solves an everyday problem

As the famous saying goes, “Sell the problem you solve, not the product you offer”. The best ideas resolve a common problem. And the more relatable that problem is, the more of a hit your product or service will be.

Focusing on a customer-centric approach in your sales and marketing is key to capturing attention and driving conversions, as it allows you to build an emotional connection with your audience.

From the humble post-it note, that enables us to quickly jot down reminders before they’re forgotten, to the smartphone that’s revolutionised the way we communicate; the best inventions remedy an everyday problem, no matter how big or small.

4. It’s scalable

Netflix started its journey as a DVD rental service, Facebook was a platform exclusive for Harvard students, and Amazon was founded as an online bookshop. The impact of scalability cannot be overstated.

If your idea has the potential to expand, it can unlock rapid growth and profitability. To be truly scalable, you should have an in-depth understanding of your potential customers’ needs and try and focus on a specific market niche.

Before launching your idea, you should spend time creating a comprehensive business plan.

A business plan serves as a roadmap for success, outlining your goals and your strategies for achieving them. Not only that, but it’s also a crucial tool when seeking investment or financing, instilling confidence in investors and increasing your chances of securing funding.

5. It’s difficult to copy

Coming across a unique idea is difficult enough, but keeping it that way after launching it into the world is even harder.

Protecting your idea from being stolen is challenging, but not impossible. There are a number of steps you can take to safeguard your intellectual property and minimise the risk of imitation:

  • Intellectual property rights; Obtain the appropriate legal protection for your idea through patents, trade marks, or copyrights. GOV.UK can help guide you on this.
  • Non-disclosure agreements (NDAs); An NDA is a legal agreement that establishes confidentiality and bans anyone you share information regarding your idea with from disclosing sensitive details without your consent.
  • Strong branding; Building a strong brand identity and reputation through effective marketing and advertising can establish loyalty amongst your customer base and deter potential ‘copycats’ from attempting to replicate your success.

Final thoughts

So, there you have it, five ways to determine if you have a good business idea. We hope this post has helped you confirm whether you have struck gold with your idea.

And if you’re ready to make your idea a reality, using a reliable formation agent can help set your business up for a successful start. Visit Quality Company Formations for more information.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.