5 Tips For Starting A CBD Company
In the past few years, the cannabis industry has grown at a rapid rate. Once something quite taboo, the non-psychoactive compound, cannabidiol (CBD), is now a dinner-table conversation topic.
The opportunity is unparalleled. Patients and customers are now adding CBD to their morning coffee, daily skincare routine, and more.
Now is the right time for any savvy entrepreneurs to dip their fingers in the vast pool of potential. If you’re considering starting a CBD business, follow these five tips to ensure your success.
1. Do Your Research
No matter what business you’re going into, you’re always going to have to conduct industry-specific research before getting started. When it comes to CBD or any cannabis-related business, you must have a comprehensive understanding of the local laws.
Check out the rules and regulations surrounding CBD products and identify the specific tax policies that apply to your situation and business goals.
2. Create a Solid Business Plan
A crucial initial step for any entrepreneur is to create a detailed and thorough business plan. Think of this as an outline where you discuss where you want your business to be in a few years and the steps that you plan to accomplish to get it there. Include the following:
- What type of CBD products you will be selling
- A target customer profile with market analysis
- A plan for finances and funding. Create a rough budget
- A marketing plan with branding for both online and offline
- Predictions and sales forecasts
- Establish realistic sales benchmarks and steps on how to reach these goals
Your plan may contain much more information than this, but you must put these five things on paper.
3. Locate the Finest Suppliers
These days, everyone considers themselves a master grower. Unfortunately, most of them aren’t as good as they think.
Regardless of whether you want to manufacture or distribute CBD oil, you must partner with a legitimate supplier.
If you’re not working directly with a grower, double-check where the supplier gets their CBD. You’ll want to see that they follow the best practices and that the quality is what you want to be selling.
The CBD that you’re purchasing should come with a certificate of analysis. This confirms the levels and purity of THC and CBD, as well as the other chemicals involved. This is the information that your customers are going to want to know.
4. Create a Brand
Since the industry is currently relatively flooded, you’ll need to carve out a niche for your brand. Are you going after nature lovers, seniors, women, macho men, or some target more comprehensive like millennials?
Choose a name that is recognizable and catchy that has significance. You can create a brand by sticking to something that your audience will like, and that will represent your business’ values.
One CBD branding that we love, does so much by creating a brand that reflects their mission to help people live healthier and happier lives. SabaiDee markets its products as “Your Daily Dose of Good Vibes.” Their slogan and branding are in line with their goals to give back to communities and to help their customers with natural support.
5. Optimize Your Online Presence
As with any business, your strong online presence is crucial to the success of your CBD company. Invest in the development of a user-friendly and visually stunning website.
Any business site should include a body of strong SEO content. SEO stands for Search Engine Optimization and is the most vital aspect of digital marketing. To learn more about how to improve your web traffic, visit this comprehensive tutorial and toolkit.
Key Challenges Facing CBD Start-ups
The cannabis industry, which includes CBD companies, faces unique challenges that others don’t. Most of these are related to the regulatory environment. Anyone looking to start a CBD company must have an idea about how to deal with these obstacles.
- Banking and Payment Processing: The fluctuating legal and regulatory landscape has made it difficult to conduct everyday financial tasks for CBD companies. Many banks are hesitant to do business with cannabis-related companies, fearing a significant risk. This also can make it difficult to process payments and secure any initial funding.
- Insurance: to find any affordable insurance for CBD businesses is tough, again, because of the risk factor.
Each of these challenges will clear up when there is more education on the benefits of CBD, and the regulatory landscape stabilizes. In the meantime, CBD businesses must remain adaptable and well-prepared. These industry changes come on a day-to-day basis, so planning will save you a great deal of energy and money in the long run
Seize the Opportunity
The growth opportunity in the CBD industry is impressive. The cannabis market is one of the fastest-growing of our time. CBD oil is one of the quickest growing sectors. For those looking to enter the market, now is the time. Set yourself up for success.
To stand out from the competition, you need to be diligent and creative. Take care in the process and find people that you can trust to have your back.