5 Tips For Better Online Visibility For Your Roofing Company
There once was a time where people had to flip through that enormous giant book full of commercial and residential phone numbers to find a roofing contractor to work on their roof. Depending on where they lived, they sometimes had to flip through page after page to still have no clue as to which company to call… There was nothing in that book to differentiate one company from the others. But thanks to digital technology, finding a roofing contractor can be done with a click, tap, or swipe!
Today, homeowners and businesses alike can find reliable and reputable roofing contractors just with a simple internet search. Long gone are the days of adding listings to phone books, advertising in newspapers, and paying that hefty price tag for a few seconds on the local radio stations… Roofing contractors can now reach their potential clients online by improving their online visibility.
What is Online Visibility?
Online visibility is your roofing company’s presence on the internet. In other words, how easy it is for an internet user to stumble across your business when conducting a search for roofing contractors?
As a roofing service professional, having the knowledge and skillset to replace or repair someone’s roof just simply isn’t enough these days. If you want your business to succeed in the roofing industry, you not only need to be hands-on with your roofing skills but you also need to understand and familiarize yourself with the power of search and discovery on the internet.
Meeting the Needs of Potential Clients Where They Can Easily Find You
The key to acquiring customers for your roofing business is to meet them where they can easily find you… and that’s the internet. According to internetworldstats.com, there were 366,496,802 million US internet users in 2019 and that number has since increased going into 2020.
When potential clients are searching for roofing contractors, they’re hopping on the internet and conducting their own research on roofing companies before making a final decision… they’re what some would call “the informed customer.”
What is an “Informed Customer?”
An informed customer is someone who educated themselves on a product or service from a company before committing to an actual purchase.
The informed customer isn’t just going to make a snap decision or go with the first roofing company they see… They’re going to look roofing companies up on social media, look at customer reviews and testimonials, and go directly to the site to see the overall appearance of the site and to see if that company provides the services they need at the price they are willing to pay.
The informed customer is who all your online marketing efforts need to go towards to make it easier for them to find you. That reason alone is why you need to implement these five tips to improve your online visibility for your roofing business.
5 Tips to Improve Your Roofing Business’ Online Visibility
Tip 1: Make Efforts to Ensure Your Website is Responsive
As a roofing expert, you have the hands-on experience and skills to repair or replace roofs… Well, look at your roofing website as an extension of your roofing company’s brand and reputation.
Your site needs to not only look aesthetically pleasing but it also needs to make potential clients feel like your company is trustworthy and provides quality services. Your site needs to be easy to navigate, contain all contact information, have easy access to the services you provide, and be designed to fit mobile devices like smartphones and tablets.
Tip 2: Build Your Following On Social Media
You remember how the informed customer operates? Well, social media is one of their research methods… In fact, 47% of potential roofing clients turn to social media to get information about a particular company on their roofing services.
On your social media pages, consistency is key. You need to be posting attractive photos of your roofing work (before and after photos are big hits), interact with your audience by discussing engaging topics, and post promotional deals and special offers that potential clients can actually benefit from.
The content you post on social media should all have the end goal of redirecting your audience to your company website. But also keep in mind to pay attention to brand suitability when making your posts… you don’t want to post the wrong type of content to the wrong audience… It can do a world of damage to the way your brand is perceived if done incorrectly.
Tip 3: Invest in SEO Services
Because internet users get the majority of their information about roofing contractors from search engines, you need to incorporate SEO in your online marketing strategy to help them find your company easier. You need to find an SEO company that can improve your site’s load time, optimize it for certain keywords, and help you with fresh content.
Tip 4: Invest in PPC (Pay Per Click)
Ideally, most businesses want organic search results but there’s also nothing wrong with placing ads online in addition to your organic search results. PPC actually increases your chance of driving more traffic to your site.
Tip 5: Add Calls to Action (CTAs)
CTAs play a major role in a homeowner’s buyer’s journey as to whether or not they want your company to provide their roofing services. CTAs are made to produce a certain response from potential clients. It can be anything from getting them to subscribe to your mailing list or inviting them to comment on a blog post… The goal is to engage, and if you can at least get them to engage, you have a good shot at getting them to commit to a purchase.
Are You Ready to Improve Your Roofing Company’s Online Visibility?
By implementing these five tips, you’re sure to improve your roofing company’s online visibility dramatically simply because all these tips are placing your business on the radar of potential clients. Because you’re catering your marketing efforts to the informed customer, you’re giving them breadcrumbs to find your company without them having to search high and low.
These are just a few ways to improve your roofing company’s online visibility. If you can at least get these five tips going, the customers will come… you just have to be patient and consistent in your efforts.
