5 Tips For Attracting New Customers To Your Business
Starting a new business is an exciting venture. However, starting a business isn’t always enough to ensure that you’ll attract customers. Depending on what kind of business you have, you may have a considerable amount of competition. Therefore, it’s in your best interest to make your business stand out however you can.
Here are some of the most effective things you can do to bring in customers to your new business, and stand out in a sea of competition.
Brand Your Vehicle
When you’re first starting out your business, you may not have much of a marketing budget to work with. Things like ads and billboards can cost a pretty penny. One of the most cost-effective ways to advertise your business is to brand your vehicle by adding a car wrap. Your car can become a rolling billboard for a fraction of the price. Make sure that you add not only the name of your company but also the address and contact information.
Get Seen On Social Media
One of the best ways to get people into your store is to advertise on social media. Getting a social media following is a fantastic way to give your business credibility and establish yourself as trustworthy. Consider creating a page on Facebook and Instagram as well. While you don’t need to be on every platform, it’s helpful to be on the most prominent ones like these.
Send out Newsletters
One of the best ways to start networking is by reaching out to people who are already in your contacts. Send out a newsletter to your friends and family to let them know about the launch of your business. Any time that you have new products or offers, send a newsletter and encourage your friends to share. Newsletters are a great way to stay top of mind in your network.
If there’s one thing that attracts people’s interest, it’s a good deal. Consider having a sale or special to encourage people to stop by your place of business. You could even start a referral program that offers special perks for anyone who brings in a friend. Even though it may seem like you’re losing money on giving out discounts, the truth is that those few extra dollars will pay off considerably by word of mouth you’ll gain from it.
Encourage your happy customers to leave reviews on sites like Yelp and Facebook. The more positive reviews you can generate, the more Google will start to favor your business. In addition to asking your customers directly if they wouldn’t mind leaving a review, you can also leave signs up in your business that encourage people to leave a review if they are content with their purchase. Social proof is one of your greatest tools for getting noticed.